Table of Contents
- Introduction
- Xesto Fit vs. Conjured Memberships: At a Glance
- Deep Dive Comparison
- Use Cases and Decision Guide
- The Alternative: Unifying Commerce, Content, and Community Natively
- Implementation Checklist: How to Choose and Roll Out
- Cost of Ownership: Hidden Costs Beyond Monthly Fees
- Real-World Merchant Signals
- Final Comparison Summary: Which App Is Best For Which Merchant?
- Conclusion
- FAQ
Introduction
Shopify merchants often face a confusing choice when adding digital products, memberships, or community features to their stores. The market includes highly specialized tools and broader platforms that try to solve multiple problems. Choosing the wrong app can fragment the customer experience, increase support load, and reduce repeat purchases.
Short answer: Xesto Fit is a specialized sizing widget targeted at footwear merchants that need to reduce returns and improve fit accuracy, while Conjured Memberships is a mature, Shopify-focused membership system for brands that want to sell perks and recurring access. Neither is a drop-in, all-in-one solution for hosting courses and full-featured communities inside Shopify — that gap is filled by native course-and-community platforms designed to keep customers inside the storefront. For merchants seeking a single app that combines content, memberships, and commerce natively on Shopify, a native platform can provide a more unified experience.
This post aims to provide a practical, feature-by-feature comparison of Xesto Fit and Conjured Memberships to help merchants identify which app matches their needs. After a careful comparison, the article introduces an alternative approach that unifies commerce, digital content, and community in a single native Shopify app.
Xesto Fit vs. Conjured Memberships: At a Glance
| Aspect | Xesto Fit | Conjured Memberships |
|---|---|---|
| Core Function | Footwear sizing widget (iOS/desktop) | Membership program management (memberships, perks, gated content) |
| Best For | Shoe retailers needing precise size capture and conversion lift | Brands that want recurring revenue, perks, and gated content integrated with Shopify |
| Number of Reviews | 0 | 77 |
| Rating | 0 | 4.7 |
| Native vs. External | Widget with iOS app (external technology) | Shopify app with native integration |
| Key Strength | Accurate foot scanning and size guidance | Flexible membership perks, native checkout integration, scalable |
| Delivery of Digital Content | Not focused on course delivery | Supports gated content and downloadables; integrates with file/video delivery tools |
| Pricing Model (published) | Not provided | Plans from Free (dev) to $69/mo (Growth) |
| Typical Use Cases | Reduce returns, increase footwear conversion | Create loyalty programs, recurring revenue, gated access |
Deep Dive Comparison
The following sections compare the two apps across practical merchant concerns: core features, pricing and value, integrations, setup and UX, support and reliability, scaling and performance, and strategic fit for digital courses or communities.
Core Function and Product Focus
Xesto Fit: What it does well
- Purpose-built sizing experience: Xesto Fit is designed to scan feet using an iOS app and present a sizing widget on product pages. For footwear merchants, a reliable fit tool reduces returns and increases conversion.
- Cross-device display: The widget is intended to work on both desktop and mobile, while scans rely on iOS capabilities.
- Conversion tracking: The app claims the ability to track which shoppers used the sizing widget before making a purchase.
Strengths derive from tight focus. For shops selling footwear or other size-sensitive items, a sizing widget can materially improve fit confidence, lower return rates, and reduce support interactions related to sizing.
Limitations to note:
- The app is narrowly focused on sizing, not on content delivery, courses, or community.
- No public app review data (0 reviews, 0 rating) makes it hard to assess production stability or merchant satisfaction from the Shopify App Store listing alone.
- There is no documented pricing or tier structure available in the provided data.
Conjured Memberships: What it does well
- Membership-first feature set: Built to create and manage membership programs — perks, member pricing, exclusive access to products, and gated content.
- Native Shopify integration: Explicit support for Shopify checkout and theme integration makes membership purchases and perks look and act like native store features.
- Scalability and control: Designed to handle high-volume programs with detailed control over perks, pricing, and access.
- Integration ecosystem: Works with common tools for email, digital delivery, subscription services, and customer flows (Klaviyo, Mailchimp, Sky Pilot, Shopify Flow, etc.).
Conjured is a full-featured membership management system that trades depth in course-LMS features for breadth and reliability in membership mechanics. Merchants can use Conjured to offer member-only prices, early access, perks like free shipping, and to gate content or downloads.
Limitations to note:
- Conjured focuses on memberships; it is not a dedicated LMS. If a merchant needs quizzes, certificates, native video hosting, drip lessons, or course completion tracking, additional tools may be required.
- Depending on the merchant’s needs, bundling memberships and standalone digital courses with physical products may require additional configuration or extra apps.
Features and Access Control
Compare the practical feature sets merchants care about when selling digital products, memberships, or courses.
Access control and gating
- Xesto Fit: Not applicable — focused on sizing. No gating functionality for digital content.
- Conjured Memberships: Robust gating for products and content. Can restrict products and content to members, apply member-only pricing, and control perks like discounts and early access.
Why this matters: For brands that want to monetize exclusivity or recurring access (classes, member catalogs, downloadable assets), native gating tied to Shopify's checkout and customer records is critical. Conjured provides those controls out of the box.
Content delivery (videos, downloads, lessons)
- Xesto Fit: No content delivery features; not designed as an LMS or file delivery tool.
- Conjured Memberships: Supports access to classes and downloadables and can integrate with file/video delivery apps like Sky Pilot for media and downloads.
Why this matters: Merchants with heavy content needs — video lessons, multi-lesson courses, quizzes, certificates — should verify whether Conjured plus an integration covers all requirements. If advanced learning features are essential, evaluate LMS-oriented platforms or native course apps.
Membership perks and commerce controls
- Xesto Fit: Not applicable.
- Conjured Memberships: Strong set of commerce-focused membership controls: member tiers, perks, discounts, recurring billing triggers (when used with subscriptions), and member pricing.
Conjured’s commerce-first approach helps align membership experiences with store promotions and lifecycle marketing.
Pricing & Value
Xesto Fit
- No public pricing provided in the supplied data.
- The lack of published pricing and reviews makes it difficult to judge ongoing cost or ROI without contacting the developer.
Practical note: When pricing isn’t published, ask for a transparent pricing breakdown and follow-up references showing return rate improvements before committing.
Conjured Memberships
- Published plans include a free developer plan, a $9.99/month limited special, $19/month Starter, and $69/month Growth. Starter includes unlimited members and membership revenue, customizable HTML and emails, member-only pricing, perks, and 24/7 responsive support. Growth lowers transaction fees and targets scaling programs.
Value considerations:
- Conjured’s pricing is predictable and tiered for scale. The Starter plan allows merchants to launch membership programs affordably with unlimited members and content gating.
- For merchants planning high transaction volumes, the Growth plan’s lower transaction fees are valuable for predictable long-term margins.
- The availability of a free development plan is useful for theme testing and onboarding.
Framing pricing as value: Conjured provides good value for merchants seeking reliable, native membership features inside Shopify. It is "better value for money" than stitching together multiple apps when the core need is membership management. However, if a merchant’s goal is to run full LMS features alongside memberships and sell courses, Conjured may require complementary apps, increasing total cost.
Integrations and Ecosystem
A strong integration ecosystem reduces manual work and supports marketing, fulfillment, and analytics.
Xesto Fit
- Integration profile: Not documented beyond the sizing widget and iOS app.
- Likely focused integrations: Shopify storefront pages, product page widget. The degree of back-end integrations (reports, customer tagging, marketing automation) is unspecified.
Merchants should ask about:
- Whether sizing event data can be pushed into customer records or analytics.
- Webhooks or APIs for tracking widget usage.
- Compatibility with non-iOS devices for scanning workflows.
Conjured Memberships
- Explicitly listed integrations: Checkout, Customer accounts, Shopify Flow, Klaviyo, Sendgrid, Mailchimp, Churnbuster, CreditsYard, Sky Pilot.
- Native checkout integration: Membership purchases behave like standard Shopify orders.
- Email & automation: Works with Klaviyo and Mailchimp for lifecycle and retention campaigns.
- Digital delivery: Integrates with Sky Pilot for delivering downloadable content or video.
Why this matters: Conjured’s robust integration matrix simplifies marketing, lifecycle automation, and file delivery. For merchants already using Klaviyo or Shopify Flow, Conjured can slot into established automations without heavy custom work.
Setup, User Experience, and Theme Integration
Installation and onboarding
- Xesto Fit: Likely requires installing the sizing widget and using the Xesto iOS app for scans. Merchants will need to configure product pages to include the widget and determine how sizing recommendations are displayed.
- Conjured Memberships: Designed for Shopify with theme and checkout integration. Offers HTML customization for emails and member-facing pages. Starter plan includes responsive support.
Practical differences:
- Xesto Fit adds a consumer-facing tool for product pages that requires a compatible mobile experience (iOS scanning).
- Conjured impacts purchase flows, account pages, and member areas. It requires setting up perks, membership tiers, and any gated content.
Merchant experience and customization
- Xesto Fit: Customization is likely limited to how sizing results display and possibly styling to match themes.
- Conjured Memberships: Custom HTML and email templates give merchants significant control over member messaging and branded experiences.
Merchant recommendation: Merchants that prioritize on-brand member portals and email flows will appreciate Conjured’s customization capabilities.
Support, Reliability, and Reviews
Xesto Fit
- Reviews and rating: 0 reviews, rating 0 on the supplied data.
- Support signal: Lack of reviews makes it hard to evaluate response times and issue resolution at scale.
Best practice: Request references, a demo environment, and evidence of production usage before deploying the widget across a catalog.
Conjured Memberships
- Reviews and rating: 77 reviews with a 4.7 rating.
- Support message: The app claims outstanding, responsive support from the Conjured team.
Why reviews matter: A 4.7 rating across dozens of reviews is a strong indicator that merchants are happy with the product and support. For membership programs, dependable support matters because billing, access, and customer experience directly affect retention.
Scalability & Performance
Xesto Fit
- Scalability questions: The app’s core function (sizing widget) is lightweight, but scanning relies on user devices and a backend. The primary risk is user friction or compatibility issues for non-iOS users.
- Use-case scale: Well-suited to catalog-level deployment for shoe brands; scaling across thousands of SKUs is straightforward, but effectiveness depends on accuracy and consumer adoption.
Conjured Memberships
- Built to handle high-volume programs and scale membership models without breaking a sweat.
- Enterprise options and a Growth tier exist to reduce transaction fees and support high-volume retail brands.
For fast-growing brands: Conjured’s native Shopify integration and enterprise readiness make it a safe choice for rapidly scaling membership programs.
Analytics, Reporting, and Customer Data
Xesto Fit
- Data capture: Promises tracking of which users used the sizing widget before purchasing, but specific analytics dashboards are unspecified.
- Merchant needs: If precise analytics on sizing impact are required, merchants should confirm available reporting exports or integrations with analytics platforms.
Conjured Memberships
- Data & automation: Works with Shopify Flow and third-party tools to enable reporting and event-driven automations. Merchant data stays in Shopify customer records and can be used for segmentation in Klaviyo or Shopify Reports.
- Reporting capabilities: Membership revenue and member behavior can be tracked via Shopify orders, tags, and the app’s own management interfaces.
Data ownership: Both apps keep commerce data inside Shopify (Conjured more directly). For Xesto Fit, confirm whether scan results become customer attributes in Shopify or remain in a separate dataset.
Security, Compliance, and Privacy
- Both apps operate in commerce contexts where customer data must be protected. Conjured, as a Shopify app tightly integrated with checkout and customer accounts, should follow Shopify app security requirements and best practices.
- Xesto Fit’s handling of biometric-like data (foot scans) raises privacy questions. Merchants must verify data storage, encryption, consent capture, and retention policies before storing scan data.
- Merchants should request Data Processing Agreements, privacy disclosures, and PCI compliance statements for any app that touches sensitive customer information.
Migration, Lock-In, and Portability
- Xesto Fit: Switching away from a sizing widget may require removing the widget and changing product page templates. If scan data is held externally, exporting that data is essential for portability.
- Conjured Memberships: Memberships are represented as tags or metafields in Shopify; moving away will require a migration plan for member-level access, subscription billing (if applicable), and preserved customer entitlements.
Advice: Build a migration checklist prior to launch. Ensure the app provides data export options and clear guidance on how to retain member entitlements if the app is removed.
Use Cases and Decision Guide
The section below helps merchants match each app to specific business objectives.
When to choose Xesto Fit
- Primary product is footwear or apparel with complex sizing.
- Returns from poor fit materially impact margins and operations.
- The brand wants an on-page, consumer-facing tool to improve fit confidence.
- The target audience is comfortable scanning on iOS devices, or the merchant can instruct customers to use compatible devices.
Xesto Fit shines when the core problem is fit accuracy. It is not a membership or course tool and should be evaluated purely as a conversion and returns-reduction tool for size-sensitive categories.
When to choose Conjured Memberships
- The brand seeks to build a paid membership program, loyalty tier, or gated content offering.
- Recurring revenue and member perks (free shipping, member discounts, early access) are primary business goals.
- Native Shopify checkout behavior and tight theme integration are important to reduce friction.
- Integration with email automation, digital delivery systems (e.g., Sky Pilot), and Shopify Flow is required.
Conjured is a solid choice for brands that want to monetize exclusivity and recurring access with minimal custom engineering.
When neither app is enough
- The merchant needs a single platform to sell multi-lesson courses, manage communities, deliver video lessons, handle quizzes and certificates, and bundle courses with physical products inside Shopify. Neither Xesto Fit nor Conjured is explicitly a full LMS or course-and-community platform. In these cases, consider a native course platform that integrates all these features inside Shopify to preserve a seamless customer experience.
The Alternative: Unifying Commerce, Content, and Community Natively
Platform fragmentation — using multiple single-point solutions for checkout, courses, community, and file delivery — creates friction. Customers who buy a course and are redirected to a third-party site must remember another set of credentials, navigate a different UI, and often experience inconsistent branding. That friction lowers conversion, increases support tickets, and reduces average lifetime value.
A native, all-in-one approach keeps customers "at home" inside the Shopify store. By selling courses, memberships, and physical products together in the same checkout and member interface, merchants can:
- Increase average order value by bundling physical kits with digital courses.
- Improve repeat purchases by keeping access and experiences consistent.
- Reduce support friction caused by cross-platform logins and access errors.
- Leverage Shopify's built-in checkout reliability and payment flows.
Tevello is an example of a Shopify-native platform that unifies courses and communities within the store dashboard. It combines membership controls, course delivery features, and commerce bundling without forcing customers onto a separate platform. For merchants evaluating fragmentation risks, Tevello demonstrates the benefits of consolidation.
Concrete merchant outcomes tell the story. For example, a brand consolidated its video lessons and physical products on Shopify and sold over 4,000 courses, generating over $112K in digital revenue while also earning $116K+ in physical product revenue from bundles — a clear sign that bundling digital and physical together boosts revenue and LTV. Read how one merchant achieved those results by moving content in-house: how one brand sold $112K+ by bundling courses with physical products.
Other success stories reinforce the native approach:
- A photography brand used a native platform to sell more than 12,000 courses and generated over €243,000, with repeat purchasers accounting for more than half of sales — evidence that native upsells and bundling drive additional revenue (generated over €243,000 by upselling existing customers).
- A large community migrated off a patchwork Webflow and custom-code setup, bringing over 14,000 members into a native Shopify solution, adding 2,000+ new members and significantly reducing support tickets (migrated over 14,000 members and reduced support tickets).
- Brands that bundled kits and digital lessons natively saw substantial retention improvements, including a 59%+ returning customer rate and significantly higher AOV for returning customers (achieved a 59%+ returning customer rate).
- Fixing a fragmented system has clear conversion impact: one store doubled its conversion rate after moving to a unified native setup (doubled its store's conversion rate by fixing a fragmented system).
Tevello’s product positioning reflects these lessons:
- Sell unlimited courses and manage communities inside Shopify.
- Native checkout and customer account integration reduce friction and keep customers in the store experience.
- Bundles, drip content, certificates, quizzes, memberships, and subscription support enable full course and community experiences without third-party logins.
For merchants evaluating options, Tevello documents its value proposition across pricing and features. For example, Tevello publishes a simple, all-in-one price for unlimited courses and a breakdown of all the key features for courses and communities. The live app listing also highlights how the platform is natively integrated with Shopify checkout.
Further evidence and customer testimonials are available via the Tevello success-stories hub, which collects real results to show how native consolidation impacts revenue and operational efficiency: see how merchants are earning six figures.
Why native matters: common merchant pain points solved
- Fewer tech touchpoints: One platform reduces the number of moving parts and decreases the chance of broken integrations.
- Better cross-sell and bundles: When courses and physical products are sold in the same checkout, merchants can present contextual upsells that convert.
- Unified member experience: Members access purchases and community spaces with the same credentials and branding, reducing support load.
- Cleaner reporting: Sales, membership revenue, and customer behavior are visible in Shopify-native reports and flows.
Practical migration considerations
Migrating from external platforms requires planning. Tevello and similar native platforms emphasize:
- Importing students and members with preserved access rights.
- Repointing course links and embedding video content to keep lessons functioning.
- Consolidating subscriptions and recurring billing into Shopify-native or supported subscription apps for continuity.
Merchants who migrated large communities report fewer tickets and higher retention after moving everything native. See the Charles Dowding case study for a large-scale migration example: migrated over 14,000 members and reduced support tickets.
Comparing the three approaches: specialized widget, membership app, or native course platform
- Specialized widget (Xesto Fit): Solve a narrow, high-impact problem (sizing) well. Best when the primary pain point is returns from poor fit.
- Membership app (Conjured): Great for recurring access, loyalty, and member perks. Best when the primary goal is subscription-like revenue and member-only commerce.
- Native course-and-community platform (Tevello): Best for merchants who want to sell structured courses, host communities, deliver video lessons, issue certificates, and bundle digital goods with physical products — all inside Shopify.
If the business model includes both physical product kits and digital learning, the native approach materially reduces friction and increases opportunities for upsell and retention. See how a brand used this strategy to generate significant revenue by bundling courses with physical products: how one brand sold $112K+ by bundling courses with physical products.
Implementation Checklist: How to Choose and Roll Out
The following checklist helps merchants make a practical decision and execute a rollout, no matter which app is chosen.
-
Define the primary business objective:
- Reduce returns from poor fit? Consider a sizing solution like Xesto Fit.
- Launch recurring revenue and member perks? Consider Conjured Memberships.
- Sell courses, issue certificates, run communities, and bundle with physical kits? Consider a native course-and-community platform.
-
Map the customer journey:
- Where will the customer land after purchase?
- Will they need to create separate credentials?
- Are lessons and files accessible from the storefront?
-
Confirm integrations:
- Which email and analytics tools must the app work with (Klaviyo, Shopify Flow, Google Analytics)?
- For digital delivery, does the app integrate with your hosting or file-delivery tool?
-
Validate data ownership and exports:
- Can user access data, course progress, and customer records be exported?
- Is there a clear migration path?
-
Test in a development environment:
- Use the app’s dev or sandbox mode to simulate purchases, member onboarding, and access control.
- For Conjured, the Free Development plan is useful for this step.
-
Monitor early metrics:
- Track conversion lift, return rate changes, membership sign-ups, and support ticket volume.
- For course sellers, measure completion and repeat purchase rates.
-
Plan marketing and retention:
- Set up automation flows for members and students (welcome series, lesson reminders, upsell campaigns).
- Confirm integration with email and subscription tools.
Cost of Ownership: Hidden Costs Beyond Monthly Fees
- Add-on apps: Many LMS or membership setups require additional apps for quizzes, certificates, or premium video hosting. Factor these into ongoing costs.
- Support and development: Custom theme work or bespoke automation requires developer time.
- Transaction fees: Membership purchases and physical bundles affect margins based on payment provider and subscription processors.
- Migration labor: Moving content and members from another platform can be labor-intensive depending on export formats and access controls.
Conjured offers a clear monthly pricing path, which simplifies forecasting. For Xesto Fit, merchants should request full pricing and any per-scan fees, as these will impact ROI calculations.
Real-World Merchant Signals
Merchant outcomes and reviews are strong purchase signals. Conjured’s 77 reviews at 4.7 indicate healthy customer satisfaction. For Tevello, multiple success stories demonstrate the revenue impact of a native approach: selling thousands of courses, generating six-figure revenue, and reducing support tickets after migrating off fragmented systems. For merchants evaluating long-term impact, these real-world results matter more than feature checklists.
- Read customer reviews and results: read the 5-star reviews from fellow merchants.
- See how merchants are earning six figures and more: see how merchants are earning six figures.
- For real examples of bundling success, migration wins, and revenue gains, inspect the case studies on the Tevello site: how one brand sold $112K+ by bundling courses with physical products, generated over €243,000 by upselling existing customers, and migrated over 14,000 members and reduced support tickets.
Final Comparison Summary: Which App Is Best For Which Merchant?
-
Xesto Fit is best for:
- Shoe and size-sensitive product retailers who need an on-page sizing scanner to reduce returns and improve conversion.
- Merchants whose primary problem is fit accuracy rather than membership or course delivery.
-
Conjured Memberships is best for:
- Brands that want to add a polished, Shopify-native membership program with perks, gated content, and member pricing.
- Merchants who want predictable membership pricing and native checkout integration without building a custom system.
- Use cases where integration with Klaviyo, Sky Pilot, and Shopify Flow is important.
-
A native courses-and-communities platform (e.g., Tevello) is best for:
- Merchants who need to combine course content, community, memberships, and physical product bundles in one native Shopify experience.
- Brands that want to reduce cross-platform friction, keep customers in the store, and maximize LTV with integrated upsells and repeat purchase flows.
- Merchants seeking predictable, unlimited pricing for courses and members on Shopify.
Conclusion
For merchants choosing between Xesto Fit and Conjured Memberships, the decision comes down to the problem being solved. Xesto Fit addresses sizing and fit challenges for footwear merchants. Conjured Memberships delivers mature, Shopify-native membership features for brands focused on recurring revenue and perks. Neither replaces a full LMS or native course-and-community platform when the business goal is to sell structured courses, host communities, and bundle digital with physical products all inside Shopify.
For merchants who want to avoid fragmentation and unify content, commerce, and community in a single native app, consider a solution built to live fully on Shopify. Tevello is designed to combine courses, memberships, and bundles inside the store, helping merchants increase LTV and reduce support friction. See all the key features for courses and communities and see how merchants are earning six figures by keeping customers at home.
Start your 14-day free trial to unify your content and commerce today. (This will take the merchant to a clear plan and onboarding on Tevello’s pricing page.) Start your 14-day free trial to unify your content and commerce today.
Additional resources:
- For a pricing overview and plan details, review a simple, all-in-one price for unlimited courses.
- For a native app listing and details about Shopify checkout integration, see natively integrated with Shopify checkout.
FAQ
What is the primary difference between Xesto Fit and Conjured Memberships?
- Xesto Fit is a specialized sizing widget aimed at footwear merchants to improve fit accuracy and reduce returns. Conjured Memberships is a Shopify app designed to create and manage membership programs with perks, gated content, and native checkout integration.
Which app is better for selling online courses and lessons?
- Neither Xesto Fit nor Conjured Memberships is a dedicated LMS with full course features (drip content, certificates, quizzes, native video hosting) out of the box. Merchants who prioritize structured lessons, certificates, and community features should consider a native course-and-community platform that is built to manage those workflows within Shopify.
How does Conjured integrate with content delivery tools?
- Conjured supports integrations with tools like Sky Pilot for digital delivery and works with Shopify Flow, Klaviyo, and other email platforms to automate member communications and access.
How does a native, all-in-one platform like Tevello compare to specialized or external apps?
- A native platform keeps the entire customer experience within Shopify, reducing friction from cross-platform logins and improving conversion and retention. Case studies show merchants generating six-figure results and dramatically reducing support tickets after moving to a native setup. For concrete examples, see how one brand sold $112K+ by bundling courses with physical products, generated over €243,000 by upselling existing customers, and migrated over 14,000 members and reduced support tickets.


