F+2: Digital Downloads Pro vs. Sellzzy ‑ Easy Digital Sales: An In-Depth Comparison

Table of Contents

1. Introduction
2. F+2: Digital Downloads Pro vs. Sellzzy ‑ Easy Digital Sales: At a Glance
3. Deep Dive Comparison
4. Use Cases and Recommendations
5. The Alternative: Unifying Commerce, Content, and Community Natively
6. Migration and Technical Considerations
7. Practical Checklist: What Merchants Should Test During Trials
8. Conclusion

Introduction

Adding digital products, memberships, or courses to a Shopify store sounds straightforward until merchants run into delivery limits, broken logins, or disjointed purchase flows that send customers off-site. Choosing the right app matters because it affects revenue, support load, and whether customers stay "at home" inside the brand experience.

Short answer: F+2: Digital Downloads Pro is a focused tool for secure file delivery and license-key workflows with compact pricing tiers, while Sellzzy ‑ Easy Digital Sales looks positioned as a flexible digital storefront with bundle and subscription features but lacks public review traction. For merchants who want a single, native solution that unifies courses, communities, and commerce inside Shopify, a native platform like Tevello can remove friction and improve lifetime value.

This post provides a detailed, feature-by-feature comparison of F+2: Digital Downloads Pro and Sellzzy ‑ Easy Digital Sales across delivery, security, integrations, pricing, scalability, merchant UX, and customer experience. The goal is to help merchants decide which app fits a particular use case and to explain when a natively integrated alternative is a better long-term choice.

F+2: Digital Downloads Pro vs. Sellzzy ‑ Easy Digital Sales: At a Glance

Deep Dive Comparison

The following sections compare the two apps across the criteria that most influence a merchant’s decision: core features, pricing and value, integrations and workflows, customer and merchant experience, security and fraud prevention, scaling, and support.

Features

Digital delivery and file management

F+2: Digital Downloads Pro focuses squarely on secure digital delivery. It supports adding downloads to any product or variant, drag-and-drop file uploads, version control (update a source file to update related products), and configurable delivery timing tied to payment verification. The plan tiers show explicit storage and monthly order limits, which makes capacity predictable.

Sellzzy advertises secure storage, instant downloads at checkout, and support for bundles and membership sales. The app highlights file storage options and the ability to sell anywhere (which likely indicates external purchase links or storefront flexibility), but public documentation detail is limited compared with F+2’s explicit storage tiers.

Merchant takeaway:

• Choose F+2 for explicit, controlled file delivery and predictable capacity quotas.
• Choose Sellzzy when bundle creation and flexible selling channels are a priority, but confirm storage and delivery behavior in the setup.

License keys and software-like products

F+2 supports automatic and manual license key distribution and includes a validation API option. This is valuable for merchants selling software, digital licenses, or gated downloads where a key must be validated post-purchase.

Sellzzy mentions automated license key distribution in its value proposition, but without public reviews or deeper documentation, merchants should confirm the API access level (if any), format flexibility, and key validation flows during trial.

Merchant takeaway:

• F+2 provides clear license-key workflows suitable for software sellers.
• Sellzzy may support license keys, but merchants should test the feature and API capabilities in a dev environment.

Bundles, subscriptions, and memberships

Sellzzy emphasizes bundles, subscription management, role-based rewards, and selling memberships — features that align with merchants who want to create product bundles and recurring revenue directly in the app.

F+2 is primarily a digital delivery tool that lists membership support among compatibility options, but it’s not positioned as a full subscription/membership management platform. Its strengths are file delivery, emails, and fraud prevention.

Merchant takeaway:

• Sellzzy appears more feature-rich for bundle and membership workflows.
• F+2 is preferable for merchants whose primary need is secure file delivery and license distribution while using other apps for subscriptions.

Customization and branding

F+2 offers customizable and translatable delivery emails and thank-you pages, and full branding customizations on paid tiers — useful for controlling customer-facing messaging and preserving brand continuity.

Sellzzy lists custom branding on paid plans as well, alongside advanced integrations and priority support on higher tiers. Both apps support branding, but merchants should test how deep the templates and localization options go.

Merchant takeaway:

• Both apps support basic-to-advanced branding on paid tiers; evaluate the email templates and localized content during onboarding.

Fraud prevention and delivery control

F+2 explicitly lists advanced security and fraud prevention, and provides control over when digital products are delivered relative to payment checks. Those controls reduce chargeback risk and mitigate unauthorized access to downloads.

Sellzzy’s mention of secure checkout implies standard protections, but it does not surface a dedicated fraud-prevention feature set in the description provided.

Merchant takeaway:

• For high-value digital goods where fraud is a concern, F+2’s explicit fraud controls are an advantage.

Pricing & Value

Pricing is a frequent decision point. Both apps offer free tiers, but the differences in storage, order limits, and included features shape value.

F+2 pricing summary

• Free: 1GB storage, 50 monthly orders, deliver files, basic branding, advanced security.
• Starter ($10/mo): 10GB, 1,000 monthly orders, license keys, custom links, full branding.
• Advanced ($20/mo): 20GB, 10,000 orders.
• Plus ($30/mo): 50GB, 50,000 orders.

F+2’s model is transparent: storage and monthly order caps scale predictably with price. For merchants whose order volume and file storage needs fit these tiers, forecasting costs is straightforward.

Sellzzy pricing summary

• Starter (Free): Unlimited orders, sell anywhere, no transaction fee.
• Basic ($19/mo): Activity & control, custom branding, advanced integrations.
• Plus ($39/mo): Unlimited product listings, sell bundles, priority support.
• Advance ($79/mo): Sell memberships, team management, loyalty & engagement.

Sellzzy’s headline of “unlimited orders” on the free starter tier is attractive, but the absence of public reviews makes risk assessment harder. Merchants must confirm limits on storage, per-file size, and external hosting costs (Dropbox/Amazon S3 may factor in).

Value considerations

• Predictability: F+2’s storage and order caps make monthly spend predictable, which is valuable for budgeting.
• Feature coverage: Sellzzy’s higher-tier features (team management, loyalty) suggest a broader feature set — but merchants should evaluate whether those features meet real workflow needs.
• Trial and verification: Both apps offer free tiers; merchants should use these to validate real usage patterns, file sizes, and edge cases before committing.

Merchant takeaway:

• F+2 is predictable if order volumes and storage align with tier limits.
• Sellzzy may offer greater flexibility for bundle and membership sellers, but the merchant must validate storage and delivery behavior under real load.

Integrations & Workflow Compatibility

Integrations determine how well an app fits into an existing tech stack.

F+2 integrations

F+2 works with Shopify Checkout, Customer accounts, Subscriptions, Memberships, Fraud apps, and the Thank-you page. This shows a native approach toward Shopify flows and a focus on keeping post-purchase processes inside Shopify.

Sellzzy integrations

Sellzzy lists compatibility with Customer accounts, Stripe, PayPal, Dropbox, Google Analytics, and Amazon S3. That range suggests the app can integrate with common payment processors and external storage options, useful for merchants who already host files on cloud services.

Merchant takeaway:

• For brands prioritizing native Shopify flows (checkout and customer accounts), F+2’s integration list is aligned with that goal.
• For merchants using external clouds or non-Shopify payments, Sellzzy’s Dropbox and S3 integrations may fit better.

Merchant Experience: Setup and Management

Ease of use matters for busy merchants.

F+2 emphasizes a drag-and-drop interface for quick product setup, file version control, and automated delivery rules. The UI is described as streamlined for digital products.

Sellzzy claims simplified product management and bundles, plus role-based rewards. Without reviews, it's harder to assess the real merchant experience, onboarding speed, or edge-case behavior.

Merchant takeaway:

• F+2 appears designed for fast, secure setup for digital files.
• Sellzzy promises flexible product management; merchants should test the onboarding flow to confirm the experience matches expectations.

Customer Experience: Delivery, Access, and Retention

A seamless customer flow keeps buyers inside the brand and reduces support.

F+2’s ability to translate delivery emails, control when files are delivered based on payment checks, and customize thank-you pages helps preserve the brand experience and reduce confusion. Its integration with customer accounts supports gated content access.

Sellzzy’s instant downloads and checkout delivery are core strengths. The app’s role-based rewards and membership features promise ongoing engagement, but actual retention improvements depend on community features and how access is maintained.

Merchant takeaway:

• If the merchant’s priority is predictable delivery and branded emails, F+2 provides clear tools.
• For merchants planning to run memberships or loyalty programs tied to digital content, Sellzzy’s role-based approach looks promising, if validated in trials.

Security, Data Ownership, and Compliance

For digital sellers, security and data control are non-negotiable.

F+2 highlights advanced security and fraud prevention on every plan, which suggests built-in controls for file link expiry, IP restrictions, or payment checks before delivery. It also supports license validation APIs for controlled access.

Sellzzy relies on secure storage and checkout, but specific security controls are less publicly detailed. Sellers using external storage (S3, Dropbox) should confirm access policies and whether the app issues expiring, signed URLs for downloads.

Merchant takeaway:

• F+2 provides clearer signals about anti-fraud measures; merchants selling high-value content should verify technical security details.
• Sellzzy’s security depends partly on the chosen storage provider; verify signed URL behavior and link expiry to protect files.

Scalability and Limits

Scaling considerations include storage, monthly orders, bandwidth, and support levels.

F+2 makes limits explicit, which helps merchants plan upgrades. For very high-volume sellers, the Plus tier (50GB, 50,000 orders) may be sufficient — beyond that, merchants should check custom arrangements.

Sellzzy advertises unlimited orders on its starter plan, and higher tiers unlock features like unlimited products and memberships. However, the lack of public usage signals or reviews means merchants should stress-test the app before relying on it for larger launches.

Merchant takeaway:

• F+2’s transparent caps make scaling predictable.
• Sellzzy’s unlimited promises require verification during real load to ensure performance and support hold up.

Support, Community, and Reviews

User reviews and active support channels are important trust indicators.

• F+2: 2 public reviews with a 5.0 rating. Positive rating is good, but the sample size is small.
• Sellzzy: No public reviews. That absence makes it harder to assess real-world reliability and support responsiveness.

Merchants should prioritize apps with clear support SLAs, documentation, and active merchant communities. When reviews are sparse, use a development store and contact support with specific questions before launching.

Merchant takeaway:

• F+2 has at least some review presence and a clear feature set.
• Sellzzy needs vetting in a test environment because public feedback is missing.

Use Cases and Recommendations

Below are practical recommendations to match app strengths to merchant needs.

• If the primary need is secure delivery of downloadable goods (ebooks, music, templates) and license-key distribution with predictable pricing caps: F+2 is an efficient, purpose-built choice.
• If the business model centers on selling bundles, recurring memberships, or needs role-based rewards and team management: Sellzzy’s roadmap and feature focus fit that profile — but confirm technical details before migrating large catalogs.
• If the intent is to unify physical products with digital content (e.g., product + course bundles), evaluate each app’s native checkout behavior and customer account support; F+2’s native Shopify checkout compatibility is a plus.
• If the business plans to scale into larger memberships, communities, and wants to keep customers within Shopify to maximize LTV and minimize support load, a native all-in-one solution should be considered instead of stacking single-point apps.

The Alternative: Unifying Commerce, Content, and Community Natively

Platform fragmentation is a frequent hidden cost. Using multiple single-purpose tools or sending members to external platforms introduces friction: customers have separate logins, checkout flows break continuity, support tickets multiply, and opportunities to cross-sell physical and digital goods are lost. Fragmentation also complicates data, making it harder to measure customer lifetime value or run unified promotions.

A different approach is to keep commerce, content, and community inside Shopify. A natively integrated platform removes cross-site redirects, uses Shopify checkout, and enables unified customer accounts — all of which reduce friction and increase conversion and repeat purchases.

Tevello follows that philosophy. It is a Shopify-native platform designed to let merchants sell courses, digital products, and host communities directly inside their stores. That native approach makes it straightforward to bundle physical and digital items in a single cart, run membership entitlements tied to Shopify customer accounts, and apply the full power of Shopify flows and apps.

• Merchants can compare plan simplicity and predictable pricing — Tevello’s Unlimited Plan is priced to give "a simple, all-in-one price for unlimited courses" while keeping everything inside Shopify. a simple, all-in-one price for unlimited courses
• For feature parity around learning, membership, and community management, Tevello documents "all the key features for courses and communities," showing how a native approach supports drip content, certificates, quizzes, and more without sending customers off-site. all the key features for courses and communities

Concrete merchant outcomes illustrate the benefits of a unified, native approach:

• One merchant consolidated courses and physical products on Shopify and achieved substantial revenue by bundling offerings — see how one brand sold $112K+ by bundling courses with physical products. how one brand sold $112K+ by bundling courses with physical products
• Another merchant used native integration to upsell existing customers and generated significant income: the brand generated over €243,000 by upselling existing customers through on-platform course sales and optimized onboarding. generated over €243,000 by upselling existing customers
• Large community migrations off fragmented systems demonstrate platform reliability and support improvements: one community migrated over 14,000 members and reduced support tickets after moving to a Shopify-native setup. migrated over 14,000 members and reduced support tickets

Why these outcomes matter practically:

• Bundling physical products with digital content inside Shopify removes checkout friction that commonly kills conversions when buyers are pushed to a third-party learning platform. The store conversion for one brand doubled after switching to a unified approach that kept customers on-site. doubled its store's conversion rate by fixing a fragmented system
• Native membership and community features lower support overhead. The Charles Dowding migration shows that when login access and course delivery are controlled inside Shopify, support tickets fall and member growth continues without added friction. migrated over 14,000 members and reduced support tickets
• Unified stores increase repeat purchases and average order value. Brands that bundled kits or physical products with on-demand digital courses saw higher returning customer rates and increased AOV. achieved a 59%+ returning customer rate

Tevello is also available on the Shopify App Store and natively integrated with Shopify checkout, which reduces checkout breakpoints and preserves conversion. Merchants can review the app and read user feedback in the store if desired. natively integrated with Shopify checkout

For merchants evaluating the options:

• If the current tech stack consists of multiple single-purpose apps that require syncing or custom glue code, the migration cost and maintenance burden will be ongoing.
• If keeping customers on-site and increasing lifetime value are priorities, an all-in-one native approach tends to generate better long-term ROI because it reduces friction on purchase, login, and access renewal flows.

Merchants who want to validate the native approach can review Tevello’s broad success stories to compare outcomes and tactics. For a broader look at how merchants are using a single native solution to grow revenue and reduce support, see how merchants are earning six figures by consolidating on one platform. see how merchants are earning six figures

Tevello pricing and availability: for a lot of merchants, predictable pricing for unlimited courses is a strong value proposition — the Unlimited Plan is priced to support course catalogs and communities without per-member or per-course charges. Merchants can view detailed pricing and plan features for an apples-to-apples cost comparison. a simple, all-in-one price for unlimited courses

Tevello's Shopify App Store listing also contains reviews and installation details for merchants who prefer to evaluate via the App Store experience. read the 5-star reviews from fellow merchants

Migration and Technical Considerations

Switching platforms requires planning. Key migration questions include: how are members authenticated, where are video files hosted, how are entitlements recognized in orders, and what happens to existing coupon codes and automations?

• Authentication: Moving members from an external LMS into Shopify customer accounts simplifies future access control and reduces password-related support tickets. The Charles Dowding case shows that a migration can scale to tens of thousands of members when designed to keep customer accounts unified. migrated over 14,000 members and reduced support tickets
• Hosting video and files: Using platforms that integrate with Shopify for streaming or embedding reduces bandwidth costs and simplifies playback. Tevello integrates with video hosting providers to streamline course delivery without sacrificing performance. all the key features for courses and communities
• Bundles and promotions: If a merchant sells physical kits and wants to include an on-demand course, a native solution lets both items live in the same checkout and benefit from the store’s existing promotions and abandoned-cart flows. The CrochetMilie story highlights the revenue impact when courses and physical goods are sold together. how one brand sold $112K+ by bundling courses with physical products
• Support and analytics: Consolidating on one platform centralizes analytics and helps identify cross-sell opportunities from the same dashboard where orders and customer segments are managed. The Fotopro case shows that native upsell flows can generate substantial additional revenue. generated over €243,000 by upselling existing customers

Practical Checklist: What Merchants Should Test During Trials

When trying either F+2 or Sellzzy, or when evaluating a native alternative, merchants should validate the following during a trial on a development store:

• File delivery: Upload multiple file types and sizes; confirm expiring download links and bandwidth behavior.
• License key workflows: Test automatic and manual key issuance, and validate API checks if applicable.
• Bundles and mixed carts: Create a cart with physical and digital items to ensure the checkout flow is seamless.
• Membership access: Create a membership product and confirm access from a customer account, including granting and revoking access.
• Email templates: Customize delivery and thank-you emails and send test emails for localization.
• Fraud controls: Simulate chargeback-related scenarios and confirm whether delivery can be delayed until payment confirmation.
• Support responsiveness: Open a support ticket with a specific migration question and measure response time and technical depth.

Conclusion

For merchants choosing between F+2: Digital Downloads Pro and Sellzzy ‑ Easy Digital Sales, the decision comes down to priorities. F+2 is a strong choice when secure, predictable digital delivery and license-key distribution are the highest priorities and when merchants value clear storage/order limits. Sellzzy appears to offer broader product and membership capabilities and prioritizes bundles and recurring workflows, but the lack of public reviews means merchants should validate key features under real conditions.

For merchants who want to avoid the fragmentation inherent in using multiple single-purpose tools — and who want to keep customers inside Shopify to increase conversion, repeat purchases, and reduce support — a native, all-in-one platform is often a higher-value option. Tevello unifies courses, communities, and commerce in Shopify; merchants can compare features and pricing directly and review how peers have used a native approach to grow revenue and reduce friction. For example, merchants can see how one brand sold $112K+ by bundling courses with physical products and how another generated over €243,000 by upselling existing customers. how one brand sold $112K+ by bundling courses with physical products generated over €243,000 by upselling existing customers

Start your 14-day free trial to unify your content and commerce today. Start your 14-day free trial

For further evaluation, merchants can view Tevello’s pricing and plan details and read merchant stories and reviews on the Shopify App Store. a simple, all-in-one price for unlimited courses read the 5-star reviews from fellow merchants

FAQ

Q: Which app is better for selling software with license keys? A: F+2: Digital Downloads Pro explicitly supports automatic and manual license key distribution plus a validation API option, making it a solid fit for software sellers. Sellzzy mentions license key automation, but merchants should validate API and key-management features during a trial.

Q: Which app is better for memberships and recurring subscriptions? A: Sellzzy advertises memberships, subscription management, and role-based rewards, so it may be a good fit if those features are core to the business and work as advertised. F+2 focuses on secure delivery and integrates with subscription tools but is not primarily a membership platform.

Q: How does a native, all-in-one platform like Tevello compare to specialized or external apps? A: A native platform removes checkout and login fragmentation, making it easier to bundle physical and digital products, reduce support tickets, and improve conversion and repeat purchase rates. Merchants can review case studies showing outcomes like a brand that migrated more than 14,000 members and reduced support tickets and another that sold $112K+ by bundling courses with products. migrated over 14,000 members and reduced support tickets how one brand sold $112K+ by bundling courses with physical products

Q: What should merchants test before committing to either app? A: During a trial, validate file delivery behavior, license key workflows, customer account access, bundling with physical products at checkout, email customization, fraud controls, and the responsiveness of support. If considering a unified approach, compare those tests against a native platform’s integrated flows and shared analytics. all the key features for courses and communities