Table of Contents
- Introduction
- F+2: Digital Downloads Pro vs. BIG Digital Downloads Products: At a Glance
- Detailed Comparison
- The Alternative: Unifying Commerce, Content, and Community Natively
- Which option to choose: Practical scenarios
- Implementation and technical notes
- Conclusion
- FAQ
Introduction
Selling digital products on Shopify looks simple on the surface: attach a file, deliver it after checkout, and let customers download. Reality is more complicated. Merchants who sell courses, memberships, downloadable assets, or license keys face decisions about delivery limits, storage, license management, fraud protection, branding, bundling with physical goods, and whether to keep customers inside the Shopify checkout and account experience.
Short answer: F+2: Digital Downloads Pro is a compact, well-structured tool that fits merchants who need controlled delivery, license-key workflows, and versioned file management with predictable tiered storage. BIG Digital Downloads Products is a mass-market, high-volume file-delivery app designed for sellers who need unlimited products, broad file-type support, PDF stamping, download limits, and flexible pricing tiers. Both are focused on delivering files rather than building course experiences or member communities — for merchants wanting to combine courses, community and commerce natively in Shopify, a purpose-built native app can be a better long-term choice.
This article provides a detailed, feature-by-feature comparison of F+2: Digital Downloads Pro and BIG Digital Downloads Products to help merchants choose the right tool for their needs. After examining the two apps objectively, the piece presents a native alternative that addresses the common limitations of fragmenting digital sales and community across multiple platforms.
F+2: Digital Downloads Pro vs. BIG Digital Downloads Products: At a Glance
| Aspect | F+2: Digital Downloads Pro (FORSBERG+two ApS) | BIG Digital Downloads Products (Penida) |
|---|---|---|
| Core function | Secure file delivery, license-key support, version control | Unlimited digital product delivery, license keys, PDF stamping, download management |
| Best for | Merchants who want controlled, branded digital delivery with license keys and fraud checks | Merchants who need unlimited products, large catalogs, and flexible download limits at scale |
| Rating (Shopify) | 5 (2 reviews) | 5 (644 reviews) |
| Free plan | Yes (1GB, 50 monthly orders) | Yes (500MB, 15 orders, 3 products) |
| Paid plans (starting price) | $10 / month | $12.49 / month |
| Storage tiers | 1GB → 50GB across plans | 500MB → 1000GB across plans |
| License key support | Automatic & manual; API validation option | Unlimited keys across plans |
| PDF stamping / watermark | Not explicitly listed | Yes (PRO and up) |
| Native integration with Shopify checkout | Integrates with checkout and customer accounts | Integrates with checkout and customer accounts |
| Ideal outcome | Secure delivery, version control, content protection, translated emails | High-volume digital stores, keys and codes, PDF protection, unlimited products |
Detailed Comparison
Overview and product positioning
F+2: Digital Downloads Pro — positioning
F+2 positions itself as a streamlined solution for a broad range of digital downloads — ebooks, music, license keys and memberships. It emphasizes automation for delivery, drag-and-drop file management, version control (changing a source file updates related products), and fraud prevention based on payment checks and controlled delivery timing. The app targets merchants who want control over when and how files are delivered and need license key workflows without building a separate complex system.
Strengths highlighted by the developer include:
- Quick digital setup per product/variant.
- Version control for source files.
- Customizable, translatable delivery emails and thank-you pages.
- License key support with optional validation API.
- Fraud mitigation features tied to payment status.
BIG Digital Downloads Products — positioning
BIG Digital Downloads Products markets itself as a flexible, storage-heavy solution for selling any type of digital file (pdf, jpeg, mp4, zip, rar). It targets high-volume sellers and merchants who sell codes, game keys, software licenses, or operate as an alternative to third-party file-transfer services. Key focus points are unlimited products and downloads on paid plans, PDF stamping, download limits, and flexible storage tiers for enterprise needs.
Strengths highlighted by the developer include:
- Unlimited products and unlimited digital orders on paid plans.
- PDF stamping (useful for anti-piracy and personalizing files).
- Download limits and expiration windows.
- Bulk import/export tools and downloadable files by URL.
Feature comparison
File handling and storage
F+2
- Plans: from 1GB (free) up to 50GB on higher tiers.
- File updates: supports version control so changing a source file updates related digital products — useful when correcting or improving downloads.
- File types: supports common formats (pdf, mp4, zip, etc.).
- Upload workflow: drag-and-drop interface aimed at fast setup.
BIG Digital Downloads
- Plans: free 500MB; PRO 10GB; ELITE 50GB; ENTERPRISE 1000GB (with bandwidth tiers past 1TB).
- Unlimited product entries on paid plans, making it better for large catalogs.
- Download-by-URL support allows linking to externally hosted files while keeping purchase gating.
- PDF stamping and per-file download limits provide extra anti-piracy options for higher tiers.
Takeaway: For small catalogs with a need for version control and tight delivery timing, F+2 can be a better fit. For extensive libraries, license-code marketplaces, or merchants needing large storage and bandwidth, BIG scales more predictably.
Delivery mechanics and security
F+2
- Controlled delivery timing: choose when digital products are delivered, useful for preorder-style releases or when holding back files until fraud checks complete.
- Fraud prevention: advanced checks tied to payment verification; delivery may be withheld until the order is secure.
- Custom email templates that can be translated to maintain consistent buyer communication.
BIG Digital Downloads
- Download limits and expiration windows: set how many times a file can be downloaded and for how long.
- PDF stamping adds per-order personalization, discouraging unauthorized sharing.
- Bandwidth-based pricing on enterprise plans (after 1TB) — important for high-volume media sellers.
Takeaway: F+2 emphasizes conditional delivery and fraud controls; BIG provides stronger per-download protective measures such as stamping and explicit download quotas.
License keys and code management
F+2
- Offers both automatic and manual license-key support.
- Provides a validation API option for merchants that need to validate keys against external systems.
- Integrates license key delivery into purchase flows.
BIG Digital Downloads
- Unlimited license keys even on free plan for a limited set of products; unlimited on paid plans.
- Designed for codes, game keys, and serials — bulk import/export for keys is available on higher tiers.
Takeaway: Both support license keys. Choose F+2 if validating keys against an external system and integrating API-based validation matters. Choose BIG for larger key catalogs and simple high-volume key distribution.
PDF handling and stamping
F+2
- No explicit mention of PDF stamping as a feature set; focused more on translation/custom email and version control.
BIG Digital Downloads
- Explicitly supports PDF stamping on PRO and higher plans — adds order-specific data (name, email, order ID) to PDFs at the time of download.
- Stamping is valuable for instructors, digital artists, or publishers who want to discourage sharing.
Takeaway: If stamped/personalized PDFs are a requirement, BIG has a clear advantage.
Bundling digital with physical products
F+2
- Integrates with checkout and customer accounts; supports adding digital downloads to products/variants, enabling straightforward bundling of physical and digital items.
- Version control and controlled delivery timing make it simple to tie access to shipment actions if desired.
BIG Digital Downloads
- Also attaches downloads to products and can be used in combination with physical goods.
- Unlimited product support on paid plans simplifies stores with many product SKUs that mix physical and digital items.
Takeaway: Both support bundling. The deciding factor is whether the merchant values version control/fraud-gating (F+2) or scale/unlimited product flexibility (BIG).
Branding and localization
F+2
- Offers full branding customizations on paid plans and translates delivery emails and thank-you pages, helping global stores keep consistent customer experience.
BIG Digital Downloads
- Custom sender and custom email available on higher tiers (ELITE/ENTERPRISE).
- Emphasis is on functionality over email localization in the base description.
Takeaway: For merchants who place a premium on localized messaging and brand-controlled delivery emails, F+2 appears to be better tailored.
User experience (merchant side)
F+2
- Drag-and-drop for quick setup; version control reduces repetitive edits.
- Clear tiered storage and order limits yield predictable upgrades as a store grows.
BIG Digital Downloads
- Bulk import/export tools and unlimited items on paid plans reduce admin overhead for large catalogs.
- URL-based downloads can simplify workflows by referencing existing file hosts.
Takeaway: For merchants with a small to medium catalog who want speed and control, F+2 strikes a pleasant balance. For merchants with large libraries, codes, or frequent bulk operations, BIG reduces friction.
Customer-facing download experience
F+2
- Customize delivery emails and thank-you pages to keep the brand experience consistent.
- Delivery timing control ensures customers receive files only when appropriate.
BIG Digital Downloads
- Allows a dedicated download page and email delivery; supports stamping and download limits which affects end-user experience in terms of personalization and file expiry.
Takeaway: Both offer a solid customer-facing flow; BIG's stamping adds a layer of perceived security and personalization that some buyers will appreciate.
Pricing and value
Pricing tiers comparison
F+2 (selected tiers)
- Free: 1GB storage, 50 monthly orders, basic branding, advanced security & fraud prevention.
- Starter ($10/mo): 10GB, 1,000 monthly orders, license keys, custom links, full branding.
- Advanced ($20/mo): 20GB, 10,000 monthly orders.
- Plus ($30/mo): 50GB, 50,000 monthly orders.
BIG Digital Downloads (selected tiers)
- FREE: 500MB, 15 orders, 3 products, unlimited license keys.
- PRO ($12.49/mo): Unlimited products, unlimited orders, 10GB storage, PDF stamping, download limit.
- ELITE ($19.99/mo): 50GB storage, custom sender.
- ENTERPRISE ($54.99/mo): 1000GB storage, $0.023/GB after 1TB, custom email.
Value considerations
- F+2 has a lower entry price ($10) for a reasonable 10GB and 1,000 orders. Its plans scale by predictable order counts and storage; this can help merchants forecast costs if they track digital order volumes.
- BIG's PRO unlocks unlimited products and orders at $12.49, making it an attractive value for expanding stores. For larger media catalogs, ELITE and ENTERPRISE provide much bigger storage caps.
- Both offer free tiers, but F+2's free plan offers higher sample storage (1GB) than BIG's 500MB, reflecting different assumptions about trial usage and conversion.
How to decide on value:
- If product count and order volume will grow quickly, BIG PRO typically gives more predictable value because it removes product and order caps early.
- If the merchant needs license-key API validation, brand localization, and fraud-gated delivery while keeping costs lower, F+2’s starter plan can be a better fit.
- Factor in PDF stamping, bandwidth overages, and custom email needs — those features sit behind higher tiers for BIG.
Pricing predictability and hidden costs
- For BIG, the ENTERPRISE tier introduces bandwidth charges after 1TB — relevant for video-heavy catalogs. Ensure estimated monthly bandwidth is modeled before committing.
- F+2’s model ties storage and order limits to plan tiers; exceeding monthly orders will require an upgrade step function rather than a usage overage charge — predictable but sometimes abrupt.
Integrations and Shopify native behavior
Checkout and customer accounts
Both apps integrate with Shopify checkout and customer accounts to deliver files post-purchase. Neither is described as a separate external course platform; both act as digital delivery layers inside Shopify. This means customers can generally complete purchases in one flow and find downloads in their Shopify account.
API and external systems
F+2
- Offers license validation API options for merchants connecting to external licensing systems.
BIG Digital Downloads
- Provides download-by-URL and bulk import features useful for integrating with file hosting or third-party key management solutions.
Third-party tool compatibility
- Both apps work with common Shopify flows. Specific integrations like membership apps, subscriptions, and video hosting are not called out as native integrations in their descriptions; integration needs should be tested, especially for course-like experiences that require drip content, quizzes, or community threads.
Takeaway: Both apps are Shopify-friendly for simple digital delivery workflows. For merchants whose digital offerings require more complex course features (drip content, memberships, native community discussion), a specialized native course and community platform is often the most efficient route.
Support, documentation, and reviews
Reviews and social proof
- F+2: 2 reviews with an overall rating of 5. This indicates positive feedback from a small sample. Small review counts can mean the app is newer or niche.
- BIG: 644 reviews with an overall rating of 5. A large review count suggests extensive real-world use and established patterns of merchant experience.
Caveat: Ratings alone don’t tell the full story. A few high-quality reviews can be highly valuable; conversely, a large review base indicates exposure to many merchant configurations and support requests.
Support responsiveness and resources
- For both apps, merchant support quality should be checked via the Shopify App Store listing and by testing support channels. Large-user apps like BIG usually have more documentation and community-facing resources; smaller apps like F+2 may offer faster, hands-on support but have fewer tutorials.
Suggested steps for merchants:
- Read recent reviews for real support experiences via the app store and reach out to support with pre-sales questions relevant to the merchant’s specific workflow (e.g., license API validation, PDF stamping).
- Test support response time and technical knowledge before moving large catalogs.
Use cases and ideal merchant profile
F+2: Digital Downloads Pro is best for:
- Merchants who need controlled, timed delivery and advanced fraud prevention tied to payment verification.
- Stores that require license key validation against external systems.
- Brands that need version control for files and localized delivery emails.
- Businesses with modest to medium catalogs that want predictable tiered pricing.
BIG Digital Downloads Products is best for:
- High-volume digital storefronts with extensive catalogs of files and codes.
- Sellers of game codes, gift card codes, and license key marketplaces.
- Merchants who require PDF stamping and practical download controls at scale.
- Stores that plan to grow product count and order volume quickly and want unlimited products early.
Limitations and trade-offs
F+2 limitations
- Smaller review base — less public feedback on edge cases.
- Storage caps depend on plan, potentially requiring upgrades as volume grows.
- Focused on delivery and key management, not community or course features.
BIG limitations
- PDF stamping and custom-sender features require paid tiers.
- Enterprise bandwidth charges can add unpredictable costs for heavy media streaming.
- While it supports unlimited products, merchants still face the challenge of connecting downloads to deeper learning experiences (drip, community, quizzes).
Migration and scaling considerations
- Both apps support bulk import or have mechanisms to move assets into the system, but migrating a large catalog requires planning: mapping product IDs, maintaining links, and validating customer access to previously purchased files.
- Licensing databases and key history should be exported from legacy systems and matched into the new app; F+2’s API can be helpful if the merchant needs verification across systems.
- For stores planning to scale into bundled offerings (digital + physical or memberships), evaluate the long-term cost of running multiple single-point apps vs. a unified native approach.
The Alternative: Unifying Commerce, Content, and Community Natively
Platform fragmentation — using different tools for checkout, course access, and community — creates friction. Customers get sent to external logins, support tickets multiply, and the brand loses control of the post-purchase journey. For merchants who want to increase lifetime value, reduce churn, and build loyalty through a cohesive experience, a native Shopify solution that unifies content, commerce, and community can be transformational.
Tevello approaches digital products, courses, and communities as one integrated system inside Shopify. The core idea is simple: keep customers "at home" — on the Shopify site and in a single account — so purchases, course access, and community interactions live under one roof. That reduces login friction, creates obvious upsell paths (for example: a physical kit plus a course), and simplifies support.
Key advantages of a native, all-in-one platform like Tevello:
- Unified checkout experience: purchases (physical or digital) complete through native Shopify checkout and immediate access is handled without redirecting customers to external dashboards.
- Bundles that work: digital courses can be packaged with physical products so customers buying a kit automatically get course access, improving Average Order Value and repeat purchase behavior.
- Native member accounts: customers see purchases and course access in their Shopify account, decreasing support requests tied to login confusion or broken links.
- Automation and retention: built-in community and drip features allow merchants to build challenges, cohorts, and member ladders that increase engagement and LTV.
Real merchant outcomes provide concrete proof that a native approach scales revenue and simplifies operations:
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One merchant sold over 4,000 digital courses and generated $112K+ in digital revenue while also generating $116K+ in physical product revenue by bundling courses with physical items — an example of how bundling increases total customer value and simplifies fulfillment. Read how one brand sold $112K+ by bundling courses with physical products in the Crochetmilie case study.
(Contextual link: how one brand sold $112K+ by bundling courses with physical products) -
A photography merchant generated over €243,000 from more than 12,000 course sales, with more than half of sales coming from repeat purchasers who bought additional courses — demonstrating how native upsell and retention strategies can scale. See how fotopro generated over €243,000 by upselling existing customers.
(Contextual link: generated over €243,000 by upselling existing customers) -
A large, legacy community migrated over 14,000 members off a fragmented stack and reduced support tickets significantly after moving to a native platform — proof that consolidation reduces operational cost and customer friction. Learn how one operator migrated over 14,000 members and reduced support tickets.
(Contextual link: migrated over 14,000 members and reduced support tickets) -
Another merchant increased returning-customer rates to 59%+ and saw an AOV 74%+ higher for repeat buyers by bundling physical kits with on-demand digital content — bundling increases purchase frequency and order value. See the Klum House result of achieving a 59%+ returning customer rate.
(Contextual link: achieved a 59%+ returning customer rate) -
One store doubled its conversion rate by replacing a duct-taped system of Wordpress and an external course platform with a single Shopify-native setup — showing how removing cross-platform friction converts more visitors. Read how a merchant doubled its store's conversion rate by fixing a fragmented system.
(Contextual link: doubled its store's conversion rate by fixing a fragmented system)
Why native matters for course and community businesses
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Fewer support tickets: when access, payments, and accounts are unified, there is less confusion for customers and fewer cross-platform troubleshooting sessions for merchants. The Charles Dowding migration shows how consolidation reduces support overhead.
(Contextual link: migrated over 14,000 members and reduced support tickets) -
Higher repeat purchases: native upsell paths, membership renewals, and in-account product recommendations are easier to implement when courses and commerce live together. Fotopro’s results show repeat-purchase lift from native upsells.
(Contextual link: generated over €243,000 by upselling existing customers) -
Predictable pricing and scale: Tevello offers a single monthly plan that includes unlimited courses, members, and community features, reducing the surprise of per-member or per-course fees that external platforms often charge. See the simple, all-in-one price for unlimited courses on Tevello’s pricing page.
(Contextual link: a simple, all-in-one price for unlimited courses)
What Tevello includes that addresses common fragmentation pain points
- Built-in memberships and subscriptions so recurring revenue can be managed inside Shopify.
- Drip content, certificates, quizzes, bundling, and time-limited access — features that turn a digital file store into a learning product.
- Native Shopify Flow integration and native checkout behavior so post-purchase access can be automated and tied to shipment, tags, or subscription events.
- A single merchant dashboard for managing both physical and digital products, orders, and members — lowering overhead and improving visibility.
Explore core features and how they compare to single-purpose delivery apps by checking all the key features for courses and communities. For merchants who want to see real-world results, see how merchants are earning six figures through native consolidation.
Tevello’s distribution and trust signals
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The Tevello app listing in the Shopify App Store emphasizes that the platform is natively integrated with Shopify checkout and accounts, rather than a separate hosted LMS. That native integration is central to the value proposition.
(Contextual link: natively integrated with Shopify checkout) -
Tevello has a strong merchant review base that provides social proof for stores considering migration; merchants can read the 5-star reviews from fellow merchants on the app page.
(Contextual link: read the 5-star reviews from fellow merchants)
How switching to a native platform can reduce complexity
- One merchant moved from YouTube + external course platforms + physical product listings into a single Shopify site and saw clear revenue and operational wins. This eliminates multiple login systems and fragmented analytics, which is particularly valuable when running promotions, bundles, and challenges. See how one brand consolidated channels and sold thousands of courses.
(Contextual link: see how merchants are earning six figures)
Practical migration checklist
- Export product and order data from existing digital apps.
- Map existing license keys and user entitlements.
- Prepare content for drip scheduling (modules, lessons, certificates).
- Test account access from the customer view before fully switching live.
- Communicate migration windows and provide clear login instructions to existing members.
For merchants who want to compare pricing quickly, Tevello publishes a single plan aimed at removing "per-member" or "per-community" charges, which aids predictability. Review the plan details to judge fit for store size and expected growth.
(Contextual link: a simple, all-in-one price for unlimited courses)
Which option to choose: Practical scenarios
Use this section as an actionable selection guide. No single app is universally best — the right tool depends on the product mix, scale, and growth plan.
If the store sells downloadable files, license keys, or codes only:
- BIG Digital Downloads Products is the natural choice for high-volume catalogs and code marketplaces because its paid tiers remove product and order caps early, and PDF stamping is available for content protection.
If the store needs secure delivery, localized emails, and API validation for licenses:
- F+2: Digital Downloads Pro is appropriate for merchants who need conditional delivery and API-driven key validation, especially when item counts remain manageable.
If the store wants to sell courses, offer memberships, or build a community — and keep customers in one place:
- A native, integrated platform is usually a better long-term investment than chaining multiple single-purpose apps. See how Tevello helped merchants consolidate and grow with real examples of revenue uplift and reduced support burden.
(Contextual link: see how merchants are earning six figures)
If the store combines physical kits with digital learning:
- Native bundling matters. Bundling physical and digital through a single store increases AOV and returning customer rates — one merchant generated $112K+ in digital revenue by bundling courses with products.
(Contextual link: how one brand sold $112K+ by bundling courses with physical products)
Operational time horizon
- Short term (proof of concept or single-product digital sales): test with the free tiers of either app to validate demand.
- Medium term (growing digital catalog, need for keys/stamping): BIG becomes cost-effective and operationally simple.
- Long term (build membership business, scale support, increase LTV): consolidation onto a native platform reduces complexity and improves monetization levers.
Implementation and technical notes
Practical technical steps for adoption and testing:
- Start on the free plan: both apps provide free tiers for initial testing. Use them to validate checkout flow and downloads from a customer view.
- Test edge cases: international orders, refunds, chargebacks, and partial refunds — confirm how each app revokes access after refunds or order changes.
- Measure bandwidth needs: if selling large videos, estimate monthly streaming/download traffic and model enterprise charges (BIG’s bandwidth after 1TB, or upgrading F+2 storage tiers).
- Backup strategy: maintain a copy of critical digital assets outside the app for disaster recovery.
- Customer accounts testing: verify that access appears properly in the Shopify account, and that email templates display desired branding and instructions.
Conclusion
For merchants choosing between F+2: Digital Downloads Pro and BIG Digital Downloads Products, the decision comes down to scale and feature focus: choose F+2 for controlled, brandable delivery with license-key API options and predictable tiered pricing; choose BIG for high-volume product catalogs, PDF stamping, and unlimited-order flexibility at relatively low cost. Both are effective at delivering files inside Shopify, but neither is a full courses-and-community platform.
For merchants who want to unify digital products, courses, and community — and keep the entire customer experience inside Shopify — a native, all-in-one platform offers long-term advantages in conversion, retention, and operational simplicity. Tevello is built for that consolidation: it enables bundling physical and digital products, native member accounts, drip content, and community features — all without sending customers to a separate platform. Merchants can review Tevello’s approach and case studies to see how brands have achieved tangible results, like generating over €243,000 by upselling customers and migrating thousands of members while cutting support tickets.
(Contextual links: generated over €243,000 by upselling existing customers, migrated over 14,000 members and reduced support tickets)
If the goal is fewer tools, fewer logins, and higher customer lifetime value through native bundling and community, explore Tevello’s pricing and start evaluating a single-platform approach.
(Hard CTA) Start your 14-day free trial to unify your content and commerce today.
Additional resources:
- For a feature checklist comparing course and community capabilities, review all the key features for courses and communities.
- To read merchant successes and revenue outcomes, visit see how merchants are earning six figures.
- To verify native checkout integration and read merchant reviews on the App Store, view the Tevello listing where it’s described as natively integrated with Shopify checkout and read the 5-star reviews from fellow merchants.
FAQ
What is the main difference between F+2: Digital Downloads Pro and BIG Digital Downloads Products?
- The primary difference is focus. F+2 emphasizes controlled delivery, version control, branded communications, and license-key validation. BIG focuses on scale: unlimited products/orders on paid plans, PDF stamping, and large storage tiers suitable for high-volume catalogs and code marketplaces.
Which app is better for selling license keys and codes?
- Both support license keys, but choose based on scale and validation needs. For large key catalogs and bulk distribution, BIG’s unlimited keys and bulk tools are advantageous. For API-based key validation or integration with external license systems, F+2’s validation API option is useful.
Can either app replace a course platform or community?
- Neither app is a full course or community platform. Both are optimized for file delivery and code management. For building courses, memberships, drip content, and native communities inside Shopify, a purpose-built native app provides a better customer experience and reduces fragmentation.
How does a native, all-in-one platform like Tevello compare to specialized or external apps?
- A native, all-in-one platform keeps purchases, access, and communities inside Shopify, reducing login friction, lowering support demand, and enabling seamless bundling of physical and digital products. Successful migrations to a native solution show consistent gains in revenue and reduced operational overhead, such as merchants generating over $112K+ by bundling courses with physical products and migrating 14,000+ members to a native system.
(Contextual links: how one brand sold $112K+ by bundling courses with physical products, migrated over 14,000 members and reduced support tickets)


