EDP ‑ Easy Digital Products vs. Digitally ‑ Digital Products: An In-Depth Comparison

Table of Contents

1. Introduction
2. EDP ‑ Easy Digital Products vs. Digitally ‑ Digital Products: At a Glance
3. Feature-by-Feature Deep Dive
4. Pricing & Value
5. Integrations and Shopify Compatibility
6. User Support, Onboarding, and Documentation
7. UX and Storefront Experience
8. Security, Compliance, and File Safety
9. Reporting & Analytics
10. Use Cases: Which App Is Best For Which Merchant?
11. Migration and Scaling Considerations
12. Pros and Cons Summary
13. Practical Recommendation Matrix
14. The Alternative: Unifying Commerce, Content, and Community Natively
15. Transitioning from EDP or Digitally to a Native Platform
16. Conclusion
17. FAQ

Introduction

Selling digital goods—courses, downloadable files, license keys, and gated content—adds revenue streams and raises customer lifetime value. Shopify merchants face choices: lean on lightweight file-delivery apps, adopt a specialized course platform, or keep everything inside Shopify with native tools. Each path has trade-offs in pricing predictability, user experience, and how tightly digital products can be bundled with physical inventory.

Short answer: EDP ‑ Easy Digital Products is a high-rated, feature-rich app that suits merchants who want a straightforward way to attach files, manage license keys, and protect PDFs with an emphasis on secure download delivery. Digitally ‑ Digital Products is a lower-cost alternative focused on order-based limits, flexible file sizes, and lightweight automation for stores that must control monthly usage. For merchants who want all course, membership, and community features inherited into Shopify—so customers never leave the storefront—Tevello offers a native, all-in-one alternative worth considering.

This post compares EDP and Digitally feature-by-feature, evaluates pricing and real-world use cases, and then pivots to explore the benefits of a natively integrated platform that unifies commerce, content, and community on Shopify.

EDP ‑ Easy Digital Products vs. Digitally ‑ Digital Products: At a Glance

Feature-by-Feature Deep Dive

This section compares core capabilities merchants care about when selling digital products: file delivery, license key handling, content protection, branding, automation, and analytics.

File delivery and hosting

EDP and Digitally both handle file hosting and delivery, but they emphasize different things.

• EDP: Focuses on straightforward product attachment. Merchants can upload up to 10 files per product or variant. Paid plans scale storage from 100GB up to 500GB, and the free plan permits 3 digital products and 100MB total storage. Delivery appears as download buttons on the order confirmation page and via customizable emails. Advanced options include delivering files by URL and using SMTP or API for transactional delivery.
• Digitally: Presents more granular operational controls tied to monthly order limits. Free accounts allow 50 orders per month and 5GB storage, with higher tiers lifting order caps and increasing storage. Per-file limits are explicit on each plan (100MB → 2GB on Unlimited). Delivery can be instant or manual, and there are features for QR codes and custom links.

Practical takeaway: Choose EDP when file volume and variant-level attachments matter and predictable storage tiers are preferred. Choose Digitally when monthly order volume and per-file size caps are central to budgeting.

License keys, vouchers, and code delivery

Both apps support keys and codes, but workflows differ.

• EDP: Includes a license keys feature and API access on free and paid plans. License key workflows can be automated and tied to product variants. This is useful for software, serials, or any product that requires unique activation codes. EDP lists API and SMTP support to integrate delivery into existing systems.
• Digitally: Also supports automated or manual key delivery and expands into voucher-style "digital lotteries" on some plans. It emphasizes flexibility in how codes are delivered—via email templates, checkout, or download pages. Tracking of license usage is available through built-in analytics.

Practical takeaway: Both apps support license keys well. EDP is strong for merchants aiming to integrate with external systems via API and SMTP. Digitally is useful for stores that want quick, plan-driven automation of code delivery without additional integrations.

Content protection (PDF stamping, download limits, expirations)

Protecting IP and controlling access is essential for paid content.

• EDP: PDF stamping, download limits, and expiration settings are core Pro features. PDF stamping writes customer details into the delivered file to discourage sharing. Download limits and expirations enforce one-time or limited access policies.
• Digitally: Includes PDF stamping and download expirations too, with extra tools like QR codes for unique access. It also makes analytics visible for license tracking and download activity.

Practical takeaway: Both apps offer industry-standard protections. Merchants seeking advanced stamping and per-download controls will find either app sufficient; the choice should hinge on other factors like storage needs, order limits, and workflow preferences.

Branded delivery and customer-facing pages

Maintaining brand consistency in download emails and pages matters for trust and repeat sales.

• EDP: Promotes customizable emails and a "beautiful" download button on the order confirmation page. Paid plans include the ability to fully customize transactional emails containing digital products.
• Digitally: Provides customizable email templates and branded download pages. It focuses on letting merchants keep the download experience cohesive with storefront branding.

Practical takeaway: Both apps permit branding on emails and download pages. If a merchant prioritizes deeper control over the exact appearance of the download experience and the ability to attach files per variant, EDP's feature list leans slightly toward that use case. Digitally keeps the branded delivery but couples it with order-based usage controls.

Automation and developer access (API, SMTP, webhooks)

Developers and stores with custom flows need API and SMTP integration.

• EDP: Offers API and SMTP access across plans and highlights an API-first mindset for complex or automated workflows. This helps when automating fulfillment, syncing keys, or connecting to external CRM/email systems.
• Digitally: Provides automation for auto-fulfill orders on paid plans and includes templates and delivery automation. It may offer webhooks or APIs depending on plan and merchant needs, though the app listing emphasizes email automation and built-in analytics more prominently.

Practical takeaway: For tech teams that rely on direct API or SMTP integration, EDP's documented emphasis on API/SMTP is a practical advantage. Digitally is well suited to stores that prefer to use built-in automation and templates without building heavy integrations.

Analytics and reporting

Visibility into downloads, keys, and redemptions helps optimize product packaging and marketing.

• EDP: Has analytics and reporting capabilities tied to downloads and license usage. It integrates with Shopify reporting to deliver order-level insights, and the API enables building custom reports.
• Digitally: Explicitly promotes license and sales tracking within the app. Its order-based plan structure means analytics often include monthly usage patterns and file delivery metrics that directly impact plan choice.

Practical takeaway: Both apps provide useful analytics. Digitally bundles reporting with operational constraints (so analytics inform plan selection), while EDP focuses on API-enabled reporting suitable for deep integrations.

Pricing & Value

Pricing matters for merchants balancing cost predictability and feature coverage. Both apps offer free plans and several paid tiers, but their pricing philosophies differ.

EDP pricing structure

• Free plan: Free to install, includes 3 digital products, 100MB storage, license keys, and API access.
• Pro 100GB: $14.99/month — unlimited digital products, 100GB storage, license keys, API, customizable email, PDF stamping, download limits, files by URL.
• Pro 200GB: $24.99/month — same features as 100GB with 200GB storage.
• Pro 500GB: $44.99/month — same features with 500GB storage.

Value analysis:

• Predictable storage tiers make it easy to forecast monthly cost as content library grows.
• Unlimited products on paid plans remove product-count ceilings, which is helpful for course libraries or marketplaces.
• Strong feature set (license keys, PDF stamping, SMTP/API) is bundled rather than a la carte—good for merchants who need multiple protections.

Digitally pricing structure

• Free plan: Free to install, 50 orders/month, 5GB storage, 100MB per file, 20 digital products, 1 digital lottery, file delivery, license keys.
• Pro: $7.99/month — 200 orders/month, 15GB storage, 500MB per file, 50 digital products, 10 digital lotteries, auto-fulfill orders, email template.
• Plus: $12.99/month — 500 orders/month, 30GB storage, 1GB per file, 100 digital products, 50 digital lotteries.
• Unlimited: $24.99/month — unlimited orders, unlimited storage, 2GB per file (can be increased), unlimited products.

Value analysis:

• Lower entry price points are attractive for small stores that only need light monthly usage.
• Order caps are useful for controlling spend but can become an operational constraint as business scales.
• Per-file size restrictions require planning if delivering high-resolution video or large datasets.

Which provides better value for money?

• Small-volume merchants or shops with predictable, low monthly orders will get more predictable, lower-cost value from Digitally.
• Stores that plan to scale content inventory or want a single predictable bill based on storage will find EDP’s storage-tier model cleaner to budget.
• Neither app charges per-product on paid plans (both allow unlimited products in certain tiers), but Digitally ties more to order volume while EDP ties to storage.

Avoid the word "cheaper"; focus on "value for money" and "predictable pricing." For example, for a merchant delivering many large files per sale, EDP’s larger storage buckets may be better value for money. For a merchant running a few digital orders per month, Digitally’s low-cost Pro tier can be more predictable.

Integrations and Shopify Compatibility

When selling digital products on Shopify, integrations and native behaviors (checkout, customer accounts, Flow) determine the customer experience.

• EDP: Works with Checkout, Customer accounts, digital download/product flows, and Checkout Extensions. It exposes APIs and SMTP, which helps connect to external services or to implement custom flows inside Shopify.
• Digitally: Works with Customer accounts, Checkout Extensions, digital download/digital product delivery, email and code delivery, and license keys. The app listing includes automation to deliver files via checkout or email.

Both apps are Shopify apps and integrate with the checkout process, but neither is a full course or community system that natively bundles learning experiences, drip schedules, member forums, or certificates into Shopify customer accounts. Merchants looking for a deeper, native course experience should evaluate platforms that explicitly include memberships, drip content, and community features within Shopify.

For merchants deciding between these two apps, the integration differences are subtle: both play nicely with Shopify checkout and customer accounts. The real difference is scope—EDP and Digitally are optimized for file delivery and license management; they are not full LMS/community platforms.

User Support, Onboarding, and Documentation

Good support and fast onboarding reduce time-to-revenue.

• EDP: With 177 reviews and a 5.0 rating, EDP demonstrates strong customer satisfaction in the Shopify ecosystem. The app emphasizes API/SMTP support, which implies developer-friendly documentation. Merchants should expect detailed setup guides for attaching files to variants, configuring emails, and enabling PDF stamping.
• Digitally: With 28 reviews and a 4.5 rating, Digitally is solid but has a smaller review footprint. The app listing highlights templates and auto-fulfill options, suggesting straightforward onboarding for non-technical users. Merchants should evaluate the depth of developer docs if integrations are needed.

Practical assessment:

• Review counts and ratings are helpful proxies for support responsiveness and long-term maintenance. EDP’s higher review count and perfect rating indicate a strong track record for reliability and merchant satisfaction.
• Smaller apps can still be excellent, but merchants with complex or custom fulfillment flows should test both apps’ developer resources during trial periods.

UX and Storefront Experience

Customer-facing experience is critical: repeated logins, disjointed download flows, or redirects to external platforms increase friction and reduce conversions.

• EDP: Provides download buttons in the order confirmation page and customizable emails to deliver files in-brand. This keeps the customer experience close to the storefront and leverages Shopify’s native order flow.
• Digitally: Supports checkout and email delivery, plus branded download pages. It also includes QR code delivery for certain workflows.

Both apps keep customers on the Shopify site when handling downloads, which preserves trust and reduces confusion versus third-party course platforms that redirect users off-store.

Security, Compliance, and File Safety

Digital goods require attention to piracy risk and data protection.

• EDP: Offers PDF stamping to deter redistribution and download limits and expirations to reduce long-term unauthorized sharing. API and SMTP enable secure server-to-server handling when implemented correctly.
• Digitally: Provides similar protections—PDF stamping, expirations, QR codes, and license tracking. Per-file size limits also play a role in how large content can be hosted securely.

Both apps deliver the baseline security controls most merchants need. Where security becomes a deeper operational concern (e.g., GDPR compliance, advanced DRM for video, or region-based restrictions), merchants should verify each app’s hosting location, retention policies, and data-processing agreements.

Reporting & Analytics

Understanding sales, downloads, license redemption, and refunds matters for course creators and digital sellers.

• EDP: Emphasizes API-enabled analytics and access to download and license metrics. This can be combined with Shopify reporting for order-level attribution.
• Digitally: Promotes built-in analytics and license tracking, with data oriented toward operational usage (orders/month, downloads, redemptions).

If the merchant relies on custom dashboards or combines digital sales with subscription analytics, EDP’s API accessibility provides greater flexibility. Digitally’s built-in analytics is often enough for simple decision-making tied to plan thresholds.

Use Cases: Which App Is Best For Which Merchant?

To translate features into real-world fit:

• Best for merchants who sell downloadable files with per-variant attachments, need large storage, and want developer integration: EDP ‑ Easy Digital Products. EDP’s 177 reviews at a 5.0 rating suggest reliability and broad adoption among merchants doing heavy digital fulfillment.
• Best for merchants with predictable, low-frequency digital orders, or those who want a lower monthly entry price and per-order limits: Digitally ‑ Digital Products. Digitally’s plan architecture (orders/month) helps keep costs aligned with monthly throughput.
• Not ideal: For brands that want a full course platform—memberships, drip content, forums, certificates, and deep bundling of physical + digital within Shopify—neither EDP nor Digitally is a turnkey solution. Both are specialist file-delivery apps rather than full course/community platforms.

Migration and Scaling Considerations

Scaling a digital business requires forecasting storage, automation, and customer support volume.

• EDP: Scaling looks like upgrading storage buckets as content expands. Because the app supports unlimited products on paid tiers, course catalogs or marketplaces are easier to expand without changing the product architecture.
• Digitally: Scaling can require moving from an order-limited plan to Unlimited, or negotiating higher per-file caps for large video files. The operational plan structure requires attention to monthly usage to avoid throttling.

Important operational note: For migrating large communities or thousands of members, consider the full customer experience—including login stability, access control, and the ability to bundle physical products with digital access. These are areas where native course platforms built specifically for Shopify offer distinct advantages.

Pros and Cons Summary

EDP ‑ Easy Digital Products

• Pros:
  • Highly rated (5.0) with 177 reviews indicating broad merchant satisfaction.
  • Strong file protection: PDF stamping, download limits, expirations, and license keys.
  • Developer-friendly: API and SMTP access.
  • Predictable storage tiers (100GB → 500GB).
  • Unlimited digital products on paid plans.
• Cons:
  • Monthly cost increases with storage—high-volume video hosting can be costly.
  • Not a full course/membership/community platform; lacks drip content and community features.

Digitally ‑ Digital Products

• Pros:
  • Lower-cost entry tiers and clear order-based pricing.
  • Useful for small-volume merchants and stores with tight monthly budgets.
  • Features for QR codes, expirations, and built-in license tracking.
  • Unlimited storage and products available on higher plan.
• Cons:
  • Fewer reviews and a smaller footprint (28 reviews), which can make long-term reliability harder to predict.
  • Order caps can become operational constraints for growing merchants.
  • Also not a full LMS/community platform; limited in member-management features.

Practical Recommendation Matrix

• If the priority is secure file delivery, developer integration, and predictable storage for expanding digital catalogs: favor EDP.
• If the priority is low monthly cost, keeping a tight cap on orders and storage, and simple automation: favor Digitally.
• If the priority is to combine courses, memberships, and product bundles into a native Shopify experience that keeps customers in one place: consider a Shopify-native course and community solution.

The Alternative: Unifying Commerce, Content, and Community Natively

Merchants frequently discover a core limitation with single-purpose digital delivery apps: platform fragmentation. Selling courses or hosting communities while using a separate membership platform often forces customers to leave the Shopify store for content access, multiplies login and support issues, and creates friction that reduces conversions and repeat purchases. Frequent redirects and disconnected checkouts fragment the brand experience, lowering trust and lifetime value.

A different option is a native platform that unifies commerce, content, and community directly in Shopify. A native approach keeps customers "at home" in the store—one login, one checkout, no redirects. This reduces technical complexity, cuts support load, and allows merchants to bundle physical goods with digital access in the same transaction.

Tevello is positioned as that native alternative: a platform to sell courses, digital products, and to run communities inside Shopify. It is intentionally built to leverage Shopify’s checkout and customer accounts, so memberships and course access can be tied to Shopify orders and subscriptions without using an external site. Merchants can review all the key features for courses and communities to see how streaming video, drip content, certificates, and member management work inside the store.

Concrete outcomes from merchants who moved to a native platform illustrate the benefits of keeping commerce and content together:

• A seller consolidated courses and physical products on Shopify and sold over 4,000 courses, generating over $112K in digital revenue by bundling courses with physical products, while also increasing physical-product revenue—showing how bundling lifts average order value.
• A photography brand used a native platform to upsell existing customers and generated over €243,000 by upselling existing customers, with more than half of sales coming from repeat purchasers—evidence that native bundling and membership features increase LTV.
• A long-running gardening educator migrated off a fragmented stack and migrated over 14,000 members and reduced support tickets by bringing everything into Shopify, which dramatically cut friction for both customers and staff.

Those examples are part of a larger set of merchant stories that show multiple business gains from moving to a single native platform—revenue growth, stronger retention, and fewer support headaches. See how merchants are earning six figures for additional case studies and outcomes.

How a native approach removes friction

• Single checkout: Memberships and course access can be sold with Shopify’s native checkout, reducing abandoned purchases associated with redirects.
• Unified login: Customers use their Shopify account to access learning content and communities—no additional passwords or external portals.
• Bundles and physical + digital fulfillment: Merchants can combine a physical kit with an on-demand course in one order, which increases average order value and improves conversion metrics.
• Fewer integrations: A native system reduces the number of moving parts—no separate LMS, SSO, or redirect-based content gates to maintain.

Tevello’s product positioning and pricing

Tevello is a Shopify-native app designed to operate inside Shopify stores. It offers an Unlimited Plan for $29/month that includes unlimited courses, members, communities, drip content, certificates, bundles, quizzes, videos, memberships & subscriptions, and limited-time access features. There is a free trial and a free plan for development stores. For merchants evaluating cost versus consolidation, Tevello's pricing positions the platform as a predictable, all-in-one price for stores that plan to run multiple courses and communities without per-member or per-course fees. See a simple, all-in-one price for unlimited courses for plan details.

Why a merchant would pick Tevello over single-purpose apps

• Reduce support volume: Migration stories show notable drops in support tickets when members no longer juggle multiple logins or external membership platforms. The Charles Dowding migration reduced tickets while growing membership by thousands.
• Increase LTV through bundling: Examples like Crochetmilie and Klum House demonstrate that putting courses and physical products in the same checkout increases return rates and average order value. Read how one brand sold $112K+ by bundling courses with physical products.
• Improve repeat purchase behavior: Fotopro’s native approach resulted in substantial repeat purchases that led to six-figure revenue from course upsells. Explore how they generated over €243,000 by upselling existing customers.
• Simplify scaling for large memberships: For large communities, native access control and Shopify membership ties make migrations tractable—Charles Dowding’s program migrated over 14,000 members and reduced support tickets.

Try before committing

For merchants evaluating native options, Tevello offers a 14-day free trial so stores can validate workflows inside the Shopify admin and storefront. Start a trial to evaluate how membership sign-ups, course bundling, and community features behave when kept inside the store. For pricing and trial details, see a simple, all-in-one price for unlimited courses.

Start your free trial to test Tevello in your store and experience the difference of a native course and community platform. (Hard CTA)

Transitioning from EDP or Digitally to a Native Platform

If the decision is to migrate from a file-delivery app to a native course platform, these practical steps reduce friction:

• Audit content and access rules: Map existing files, license keys, and member access levels. Decide which items are standalone downloads and which should be converted into lessons or course modules.
• Export user lists and license records: Back up license keys, download history, and order associations to preserve entitlement logic during migration.
• Recreate curriculum and gate structure: If moving to a native course system, convert downloads into lessons and use drip schedules and access dates to mirror previous expirations.
• Bundle physical products with access: Create product bundles in Shopify so checkout delivers both items and digital access in a single order.
• Communicate with customers: Announce the migration and provide a clear login/transition plan. Offer a window where both old and new access systems operate in parallel to reduce immediate support spikes.

Tevello’s migration examples include brands that moved off custom or fragmented setups and achieved measurable reductions in support while increasing revenue. For merchants evaluating migration, read how Launch Party doubled its store's conversion rate by fixing a fragmented system and how Klum House achieved a 59%+ returning customer rate by bundling physical kits with digital instruction.

Conclusion

For merchants choosing between EDP ‑ Easy Digital Products and Digitally ‑ Digital Products, the decision comes down to specific operational needs. EDP is an excellent option for merchants who require strong file protection, developer integrations, and predictable storage tiers; its 177 reviews at a 5.0 rating indicate strong merchant satisfaction. Digitally is well suited to stores that want lower entry price points, order-based budgeting, and flexible delivery controls with a lighter operational footprint.

However, if the goal is to unify courses, memberships, communities, and product commerce without sending customers to external systems, a native platform inside Shopify provides clear advantages. Keeping content and commerce together reduces friction, improves conversion, and creates upsell opportunities that single-purpose delivery apps cannot match. Tevello offers a native approach with features for memberships, drip content, certificates, and bundling—all designed to work within Shopify’s checkout and customer accounts. For merchants who want a predictable all-in-one price and to run unlimited courses and communities, explore a simple, all-in-one price for unlimited courses and see how the app is natively integrated with Shopify checkout.

Start your 14-day free trial to unify your content and commerce today. (Hard CTA)

FAQ

Q: Which app is better for large video courses: EDP, Digitally, or a native platform?

• A: For pure file hosting of large videos, EDP’s large storage tiers provide predictable capacity whereas Digitally requires plan upgrades based on order volume and file size caps. For a full course experience—drip scheduling, student progress, certificates, and bundled physical kits—a native platform inside Shopify will be a better long-term fit.

Q: If a merchant only needs to deliver occasional downloadable files, which app should they pick?

• A: Digitally’s free and low-tier plans with order limits and modest storage are good for occasional downloads at a low monthly cost. If the store later expands into many products or large files, moving to a plan with more storage (EDP) or to a native course system should be considered.

Q: How does a native, all-in-one platform like Tevello compare to specialized or external apps?

• A: A native platform reduces redirects and login friction, ties course access directly to Shopify orders and subscriptions, and enables bundling physical products with digital access. Case studies show measurable benefits: one brand sold $112K+ by bundling courses with physical products, another generated over €243,000 by upselling existing customers, and a major migration migrated over 14,000 members and reduced support tickets. These examples illustrate the revenue and support advantages of keeping content and commerce in the same platform.

Q: Are there reviews and merchant feedback for Tevello to evaluate before switching?

• A: Yes. Tevello has a growing review base on the Shopify App Store and multiple success stories demonstrating real outcomes—merchants can read the 5-star reviews from fellow merchants and explore detailed case studies in the success stories hub.

Further resources:

• For a feature overview and technical specs, review all the key features for courses and communities.
• To review pricing and start a trial, visit a simple, all-in-one price for unlimited courses.
• To evaluate the Shopify App Store listing and native checkout integration, see how Tevello is natively integrated with Shopify checkout.