Table of Contents
- Introduction
- Digital Downloads ‑ MEGA vs. Courses Plus: At a Glance
- Deep Dive Comparison
- The Alternative: Unifying Commerce, Content, and Community Natively
- Practical Recommendations and Decision Guide
- Final Comparison Table (Feature-Focused)
- Conclusion
- FAQ
Introduction
Selling digital products, courses, or memberships on Shopify is more than uploading files and flipping a switch. Merchants juggling downloads, course access, subscriptions, certificates, and customer accounts face choices that affect conversion, support load, and lifetime value. Choosing an app influences where customers log in, how purchases are fulfilled, and whether a brand can bundle digital and physical products without losing the checkout flow.
Short answer: Digital Downloads ‑ MEGA is a focused digital-download manager that works well for merchants who need secure file delivery, license keys, and tiered storage plans. Courses Plus is a fuller course-building solution with quizzes, certificates, subscriptions, and integrations for live sessions, suited to stores that want a richer learning experience without external hosting. For merchants seeking a single, Shopify-native solution that unifies commerce, courses, and communities, a native alternative like Tevello is designed to eliminate friction and keep customers “at home” inside the store.
Purpose of this article: provide a feature-by-feature, outcome-focused comparison of Digital Downloads ‑ MEGA and Courses Plus, evaluate pricing and value, and clarify which app suits which merchant profile. After that comparison, the article explains the trade-offs of fragmented solutions and introduces a natively-integrated alternative for merchants who want one platform to manage content, membership, and commerce.
Digital Downloads ‑ MEGA vs. Courses Plus: At a Glance
| Aspect | Digital Downloads ‑ MEGA (Sellkite Business) | Courses Plus (Architechpro OÜ) |
|---|---|---|
| Core function | Digital file delivery, secure downloads, license keys | Course builder + digital products, quizzes, subscriptions, livestream/Zoom support |
| Best for | Stores focused on selling files, license-key delivery, simple training materials | Brands building full online courses, quizzes, certificates, subscriptions and drip content |
| Rating (Shopify) | 5.0 (31 reviews) | 4.9 (165 reviews) |
| Native vs. External | Shopify app that handles digital delivery | Shopify app that builds course experiences and integrates with checkout |
| Key strengths | Secure downloads, license keys, simple setup, tiered storage plans | Course features (quizzes, certificates), subscriptions/memberships, progress tracking, Zoom |
| Pricing signposts | Free tier; Pro $12.99/mo; Max $19.99/mo; Enterprise $25.99/mo | Free demo; Basic $29.99/mo; Professional $79.99/mo; Enterprise $199.99/mo |
Deep Dive Comparison
This section compares both apps across practical criteria merchants care about: core features, content types and course tools, pricing and predictability, integrations and checkout behavior, customer experience, security and delivery, merchant admin and reporting, scalability, support and reliability, and ideal use cases.
Features: What Each App Lets Merchants Sell and Deliver
Digital Downloads ‑ MEGA — Core capabilities
Digital Downloads ‑ MEGA is oriented around secure file distribution and license management. Its core strengths include:
- Attaching any number of digital files to products or variants. That includes PDFs, audio, video, software, templates, and more.
- Download limits and secure delivery to reduce link sharing.
- License keys for software or limited-access digital goods.
- Customizable download page branding (fonts, logos, colors).
- Ability to send downloads via email and place links on the thank-you page.
These capabilities make it straightforward to sell digital assets, manuals, audio files, or software keys without complex course scaffolding.
Courses Plus — Core capabilities
Courses Plus is built as a learning-management-style app inside Shopify. Its prominent features include:
- Course creation from videos, images, text, and files.
- Quizzes, tests, progress tracking, learning paths, and certificates.
- Subscriptions, memberships, and bundles to support recurring revenue.
- Drip content and limited-time access controls.
- Zoom planning and integration for live sessions.
- AI course and quiz creation tools (noted in app description).
Courses Plus is positioned as an app for merchants who want to run structured learning experiences—coaching programs, multi-lesson courses, or membership training libraries.
Feature comparison — quick summary
- If the goal is file delivery, license keys, and secure downloads with simple access, Digital Downloads ‑ MEGA covers the essentials with predictable storage tiers.
- If the goal is an LMS-style experience—quizzes, certificates, progress, subscription billing—Courses Plus provides those learning-specific tools out of the box.
Course Builder, Learning UX, and Student Management
Courses Plus: Learning-first design
Courses Plus includes features expected from an LMS: progress tracking, quizzes, certificates, learning paths, and drip content. Student progress monitoring is built-in and the app supports bulk student invites and course bundles at higher tiers. It also supports subscription billing and memberships, which makes it possible to pair learning with recurring revenue models.
These features help convert one-off buyers into repeat students by offering certification and clear learning progression—useful for technical courses, coaching, or multi-level programs.
Digital Downloads ‑ MEGA: No LMS scaffolding
Digital Downloads ‑ MEGA does not provide a full course builder experience. It supports video and file delivery but lacks native quizzes, certificates, or progress tracking. For merchants who require those tools, Digital Downloads ‑ MEGA will likely need to be combined with another tool or custom workflow.
Pricing & Value: Predictability and Cost to Scale
Pricing is a strategic decision for merchants. It affects margins and forecasting. Both apps offer free tiers, but the structure and limits differ significantly.
Digital Downloads ‑ MEGA pricing structure
- Free Plan: 500MB storage, 15 orders, 3 products, unlimited license keys.
- Pro Plan ($12.99/month): 10GB storage, unlimited orders, unlimited products.
- Max Plan ($19.99/month): 50GB storage, custom sender email, priority support.
- Enterprise Plan ($25.99/month): 1000GB storage, custom email domain, priority support.
Value proposition: For merchants whose primary cost is storage and delivery, Digital Downloads ‑ MEGA offers predictable plans with clear storage tiers. This can be "better value for money" for stores that sell many file-based products without ongoing course features.
Courses Plus pricing structure
- Demo (Free): up to 5 lessons per store, unlimited students, app branding.
- Basic ($29.99/month): up to 20 lessons, drip, certificates, limited-time access.
- Professional ($79.99/month): up to 100 lessons, subscriptions, quizzes, learning paths.
- Enterprise ($199.99/month): unlimited lessons/students, memberships, bundles, bulk invites, custom certificates.
Value proposition: Courses Plus prices by feature set—learning-tools and monetization features are gated behind higher tiers. For stores that need quizzes, subscriptions, and unlimited lessons, expect to pay more as complexity grows.
Price-to-features trade-offs
- For simple sellers who only need secure file downloads, Digital Downloads ‑ MEGA offers a predictable, lower-cost entry with storage-based tiers.
- For merchants who need a complete course ecosystem—quizzes, subscriptions, certificates—Courses Plus is feature-rich but more expensive as course counts grow.
Integrations and Shopify Native Behavior
Integrations influence whether customers can stay inside the Shopify checkout and access pages without redirects.
Checkout and accounts
- Courses Plus advertises compatibility with Checkout and Customer Accounts, Shopify Flow, and video hosting (YouTube, Vimeo). That implies a tighter integration with the Shopify checkout and the ability to manage access from native customer accounts.
- Digital Downloads ‑ MEGA lists "Thank you page" and email page customizations, which suit post-purchase delivery workflows. It supports download-by-URL and can customize sender email on higher tiers.
Both apps work within Shopify, but Courses Plus is built around learning workflows that align with checkout and memberships, while Digital Downloads ‑ MEGA is focused on file delivery tied to orders.
Third-party integrations
- Courses Plus supports Zoom and has integrations for video hosting and community tools, making it practical for live coaching, webinars, and hosted lessons.
- Digital Downloads ‑ MEGA is more lightweight in integrations; its main concerns are secure file storage and email delivery.
Customer Experience: Access, Login, and Retention
Customer-facing UX affects conversion and churn.
- Courses Plus provides structured course pages, progress tracking, and certificates—all features that increase perceived value and encourage return visits.
- Digital Downloads ‑ MEGA delivers downloads via email and thank-you pages; it is straightforward and lower friction for simple purchases.
Key point: If customers must log into an external course portal, that friction reduces conversion and increases support. Both apps are Shopify apps, but the merchant implementation determines whether customers are redirected externally or kept inside Shopify. Merchants should verify if the app creates a native customer experience (single sign-on into the store account) or routes customers to an app-hosted portal.
Security, File Delivery, and Licensing
Security of files and control over distribution are critical for digital goods.
- Digital Downloads ‑ MEGA emphasizes secure downloads, download limits, and license keys—strong features for software vendors, digital art, or licensed media.
- Courses Plus focuses on content access control (drip, limited-time access) and subscription gating, which suits course access but may not include the same depth of license-key management.
If selling software or single-use downloads where license enforcement matters, Digital Downloads ‑ MEGA’s license-key support is a differentiator.
Merchant Admin, Reporting, and Support
Both apps have review data and support models that indicate reliability and merchant satisfaction.
- Digital Downloads ‑ MEGA: 31 reviews with a 5.0 rating. Small review count but high satisfaction suggests the app meets expectations for its niche users.
- Courses Plus: 165 reviews with a 4.9 rating. Larger review count with excellent rating suggests broader adoption and stable performance across different merchant sizes.
Merchant admin considerations:
- Courses Plus includes learning analytics like quiz scores and progress tracking, useful for coaching assessment and student follow-up.
- Digital Downloads ‑ MEGA keeps order-to-file workflows simple, limiting admin complexity but also limiting course-specific analytics.
Support and SLA expectations should be confirmed with both developers. Higher-tier plans typically provide priority support.
Scalability and Limits
Scalability concerns include storage, lesson counts, student counts, and the cost of growth.
- Digital Downloads ‑ MEGA scales storage predictably: higher tiers increase GB allowances up to 1000GB on Enterprise. That model is simple for large-file sellers.
- Courses Plus places lesson limits on lower tiers and lifts them on Enterprise. Student counts are unlimited on all paid tiers, and Enterprise includes unlimited lessons and student support.
For rapidly growing course catalogs, Courses Plus’ Enterprise plan is positioned to handle unlimited lessons and memberships. For large video libraries, consider hosting costs and video streaming performance; Courses Plus’ integrations with YouTube/Vimeo address streaming rather than raw storage.
Migration, Support Load, and Technical Debt
Apps that split commerce and content across platforms tend to increase support tickets and create migration hassles.
- Courses Plus helps build courses inside Shopify, which means less friction than external LMS providers, but merchants should validate whether the app's access controls align with native customer accounts.
- Digital Downloads ‑ MEGA avoids course complexity but may require additional tools for memberships and community features, which creates potential fragmentation.
Merchants intending to bundle physical kits with on-demand courses, upsell students, or convert one-time buyers into members should plan integrations and customer journeys carefully.
Use Cases and Ideal Merchant Profiles
This section gives practical guidance on which app fits typical merchant objectives.
-
Ideal for Digital Downloads ‑ MEGA:
- Merchants selling PDFs, audio packs, software where license keys and secure downloads matter.
- Stores that need straightforward delivery via email and thank-you pages without building a course experience.
- Sellers with limited budgets who want predictable, storage-based pricing.
-
Ideal for Courses Plus:
- Brands building structured learning programs with quizzes, certificates, and progress tracking.
- Merchants who plan memberships, subscriptions, and drip content to increase recurring revenue.
- Stores that host live events or coaching via Zoom and need student management features.
Pros and Cons — Quick Lists
Digital Downloads ‑ MEGA — Strengths
- Clear pricing for storage with low entry cost.
- License key support and download limits for secure digital goods.
- Simple setup for product-level file attachments.
Digital Downloads ‑ MEGA — Limitations
- Lacks native quizzes, certificates, and progress tracking.
- Not purpose-built for multi-lesson courses or memberships.
- Smaller review base may indicate narrower adoption.
Courses Plus — Strengths
- Rich learning tools: quizzes, certificates, learning paths, drip content.
- Built-in subscription and membership support.
- Integrations for Zoom and video hosting, better for coaching and live events.
Courses Plus — Limitations
- Higher cost for advanced features and lesson volume.
- More complex admin overhead (course management, student tracking).
- Features gated by plan tiers can increase costs as catalog grows.
The Alternative: Unifying Commerce, Content, and Community Natively
Platform fragmentation—using one tool for checkout, another for course hosting, a third for community, and a fourth for subscriptions—creates measurable problems: lost conversion at external checkouts, repeated logins for customers, fragmented analytics, and higher support volume. These issues compound as a catalog grows and merchants add bundles, memberships, and physical product pairings.
A native, all-in-one approach addresses that fragmentation by keeping customers inside the store flow, using the native Shopify checkout and customer accounts to simplify access and purchasing. That approach reduces friction at checkout, lowers support tickets, and lets merchants combine product types (physical + digital) with consistent branding.
Tevello is positioned as that native alternative: a platform that integrates courses, communities, and commerce inside Shopify so merchants can sell, deliver, and manage digital products without sending customers to an external portal. The value proposition centers on unified customer experiences and merchant workflows.
Why native integration matters
- Unified checkout and fewer redirects improve conversion. Customers who complete checkout and immediately access content on the same domain are less likely to abandon or get confused.
- Bundling physical and digital products becomes straightforward: memberships or course access can be attached to product purchases or kits.
- Customer data lives in one place. That enables unified marketing, stronger personalization, and better lifetime-value tracking.
Tevello’s positioning and real-world proof
Tevello is designed to operate entirely within Shopify, offering courses, memberships, and communities that use the native Shopify checkout and customer accounts. That has produced measurable outcomes for several merchants:
- See how one brand sold $112K+ by bundling courses with physical products: Crochetmilie consolidated courses and physical kits on Shopify and generated over $112K in digital revenue while increasing physical product revenue as well. How one brand sold $112K+ by bundling courses with physical products
- Generated over €243,000 by upselling existing customers: Fotopro used a native platform to upsell photography courses and generated over €243,000 from 12,000+ courses, with more than half of sales coming from repeat purchasers. Generated over €243,000 by upselling existing customers
- Migrated over 14,000 members and reduced support tickets: Charles Dowding migrated a large community onto Shopify with Tevello, added thousands more members, and drastically reduced login and access support. Migrated over 14,000 members and reduced support tickets
These case studies illustrate how a native solution can improve conversions, increase repeat purchases, and lower support burden. Other merchants experienced related benefits: bundling kits and courses to raise AOV and returning customer rates, doubling conversion by fixing fragmented systems, and running challenge funnels entirely on the store to improve paid conversion.
- Achieved a 59%+ returning customer rate and higher AOV by packaging physical kits with courses: Klum House case study
- Doubled a store's conversion rate by replacing a fractured ecosystem: Launch Party case study
- Kept an entire challenge and subsequent sales funnel on the store and converted 15% of participants into paying students: Madeit case study on the success hub
Tevello’s product positioning and value signals
Tevello’s offering highlights a simple, predictable price for unlimited courses and members on a single plan—designed to lower surprises as course catalogs expand. Merchants can review all the key features for courses and communities and evaluate how the platform maps to their strategy.
For merchants comparing the options above, the practical differences to weigh are:
- Does the app keep customers in the native Shopify customer account and checkout experience?
- Can the merchant bundle physical and digital products without requiring separate portals or multiple purchases?
- Are pricing and scaling predictable if the course catalog grows?
- Will support and login issues drop as the platform consolidates?
Tevello’s pricing and plan structure aim to deliver predictable billing for unlimited courses and members. Merchants interested in pricing can review a simple, all-in-one price for unlimited courses to compare against the tiered models of Digital Downloads ‑ MEGA and Courses Plus.
Practical comparison: where Tevello addresses common merchant pain points
- Reduces support tickets: moving membership access to native customer accounts eliminates many login-related issues that arise when customers are sent to external portals.
- Increases LTV: bundling courses with physical products and encouraging repeat purchases through membership mechanics improves average order value and returning customer rate.
- Simplifies setup: a single platform reduces the need to stitch global webhooks, membership rules, and subscription services together.
Merchants who want to see how similar stores executed migration and growth can see how merchants are earning six figures using a native Shopify approach.
How Tevello compares to specialized or external apps
A native platform trades some of the flexibility that specialized external tools may offer for integration simplicity and fewer login/checkout hops. For many merchants, the trade is worth it—especially when the commercial goal is to increase conversion, minimize support, and create repeat revenue through bundled offerings and memberships.
For a feature comparison across the three options, consider the following set of questions:
- Does the merchant value license-key enforcement and granular download controls more than quizzes and certificates?
- Is the merchant running live coaching and needing Zoom-native workflows?
- Is predictable, unlimited pricing for courses and members more valuable than per-feature gating and lesson limits?
Answers to these questions help choose among single-function apps like Digital Downloads ‑ MEGA, learning-first apps like Courses Plus, or a unified native solution such as Tevello.
Migration considerations for merchants switching platforms
Moving content, members, or course catalogs requires planning. Key practical steps include:
- Export student lists and mapping enrollments to Shopify customers.
- Export media assets and choose hosting strategy (streaming vs. raw storage).
- Recreate or migrate quizzes, certificates, and progress records where possible.
- Communicate access changes to members and provide clear steps to log in to the store account.
Tevello’s case studies document migrations where merchants moved thousands of members and reduced support tickets, showing that migration is feasible with proper planning. For example, Charles Dowding migrated over 14,000 members and reduced support tickets.
Practical Recommendations and Decision Guide
This section provides actionable guidance tailored to common merchant objectives.
If the primary product is downloadable files (software, PDFs, audio)
- Choose Digital Downloads ‑ MEGA when license keys, secure download limits, and low-cost storage tiers are the priority. Its pricing model and features align with file-heavy catalogs.
- Consider Courses Plus only if the downloads are part of a broader structured learning program requiring quizzes or subscriptions.
If building a multi-lesson course, membership, or subscription learning business
- Courses Plus is more appropriate when needing built-in quizzes, certificates, drip content, and subscription management.
- Evaluate whether the app’s lesson limits on lower tiers or price per feature match the expected catalog size and revenue model.
If the goal is to bundle courses with physical products and maximize conversion
- Prefer a native approach like Tevello that keeps purchasing, checkout, and content access inside Shopify. Bundles that combine physical kits and courses often increase AOV and retention—as evidenced by Crochetmilie’s $112K+ digital revenue and Klum House’s increased returning customer rate. See how one brand sold $112K+ by bundling courses with physical products and achieved a 59%+ returning customer rate.
If minimizing support and login problems at scale is a priority
- A native platform that uses Shopify customer accounts reduces common support tickets caused by external portals. The Charles Dowding migration shows the support benefits of consolidating access: migrated over 14,000 members and reduced support tickets.
If cost predictability is important
- Digital Downloads ‑ MEGA’s storage-based tiers give a clear view of monthly hosting costs for files.
- Courses Plus may have higher operating costs as lesson counts and feature needs increase.
- Tevello’s single unlimited plan is positioned to provide predictable monthly billing for unlimited courses and members; merchants can evaluate that approach at a simple, all-in-one price for unlimited courses.
Final Comparison Table (Feature-Focused)
| Feature / Need | Digital Downloads ‑ MEGA | Courses Plus | Native Alternative (Tevello) |
|---|---|---|---|
| Secure downloads & license keys | Yes | Limited | Yes (plus course access controls) |
| Course builder (quizzes, certificates) | No | Yes | Yes |
| Subscriptions & memberships | No (limited) | Yes (paid tiers) | Yes (native Shopify subscriptions & memberships) |
| Drip content & learning paths | No | Yes | Yes |
| Zoom / Live session support | No | Yes | Yes (integrations) |
| Storage & hosting | Tiered GB plans | ∞ storage with limits on lessons per tier | Unlimited approach (see pricing) |
| Native Shopify checkout & customer accounts | Uses checkout pages & emails | Integrates with checkout & accounts | Fully native (built for shop integration) |
| Pricing predictability for growing catalogs | Predictable by GB | Increases with feature needs | Predictable unlimited plan available |
| Best for | File-based product sellers | Course creators needing LMS features | Merchants who want content, community, and commerce unified |
Conclusion
For merchants choosing between Digital Downloads ‑ MEGA and Courses Plus, the decision comes down to product goals and growth plan. Digital Downloads ‑ MEGA is well-suited to merchants who prioritize secure file delivery, license keys, and storage-based pricing—an efficient choice for selling downloadable assets. Courses Plus is a richer course and membership platform with quizzes, certificates, subscriptions, and live session support, making it a strong fit for sellers building structured learning experiences and recurring revenue.
However, merchants should weigh the broader strategic value of keeping customers inside the Shopify ecosystem. Platform fragmentation can create login friction, increase support tickets, and reduce the effectiveness of bundles that combine physical and digital products. For merchants seeking a single, Shopify-native solution that unifies courses, communities, and commerce—with proven outcomes like selling over $112K in digital revenue from course bundles and migrating 14,000+ members while cutting support load—Tevello presents a compelling alternative. Review a simple, all-in-one price for unlimited courses and all the key features for courses and communities to evaluate whether a native platform is a better fit.
Start your 14-day free trial to unify your content and commerce today. Start a 14-day free trial and see the pricing
FAQ
What are the main functional differences between Digital Downloads ‑ MEGA and Courses Plus?
- Digital Downloads ‑ MEGA focuses on secure file delivery, download limits, and license keys with storage-based pricing tiers. Courses Plus is an LMS-style app offering quizzes, certificates, drip content, subscriptions, and integrations for live sessions. Choose based on whether the core need is downloadable files or a structured learning experience.
How do pricing models compare when a course catalog scales?
- Digital Downloads ‑ MEGA scales predictably by storage tiers (GB). Courses Plus scales by lesson limits and feature tiers—advanced learning tools require higher monthly plans. Merchants with rapidly expanding catalogs should model costs under both approaches and consider whether a predictable unlimited plan would be more cost-effective.
How does a native, all-in-one platform like Tevello compare to specialized or external apps?
- A native platform reduces checkout and login friction by keeping customers in the Shopify flow, which can increase conversion and lower support. Tevello’s case studies show tangible benefits: consolidating courses and products to generate over $112K+ in digital revenue (Crochetmilie), generating over €243,000 through upsells (fotopro), and migrating 14,000+ members while reducing support tickets (Charles Dowding). These examples illustrate how a native approach can amplify sales and reduce operational friction.
Which app is best for bundling physical products with courses?
- Bundling physical kits with on-demand digital courses works best when the commerce and content systems are unified. Courses Plus supports memberships and subscriptions, but a native solution like Tevello is optimized for bundling physical and digital items without redirecting customers, which is shown to increase AOV and returning customer rates (see the Crochetmilie and Klum House case studies). For merchants prioritizing seamless bundles and conversions, a native platform is often the better fit.
Additional resources and further reading:
- Read the Courses Plus app listing and reviews on the Shopify App Store: read the 5-star reviews from fellow merchants
- Explore Tevello’s success stories to see real merchant outcomes: see how merchants are earning six figures


