Channelwill Upsell Cross Sell vs. Tuneboom: An In-Depth Comparison

Table of Contents

1. Introduction
2. Channelwill Upsell Cross Sell vs. Tuneboom: At a Glance
3. Deep Dive Comparison
4. The Alternative: Unifying Commerce, Content, and Community Natively
5. Conclusion
6. FAQ

Introduction

Navigating the complexities of enhancing customer value and monetizing digital content on a Shopify store presents distinct challenges for merchants. Whether the goal is to boost average order value through strategic promotions or to unlock new revenue streams by selling digital products, the choice of app significantly impacts operational efficiency and customer experience. Fragmented systems, requiring customers to leave the store for content, often lead to friction, abandoned carts, and increased support requests.

Short answer: For merchants seeking to implement quick discount pop-ups and post-purchase upsells, Channelwill Upsell Cross Sell offers a focused solution, while Tuneboom specializes in selling and managing audio content directly from the storefront. Both apps address specific needs, but relying on multiple specialized external platforms often introduces complexity, creating a disjointed customer journey compared to a natively integrated, all-in-one platform. The purpose of this comparison is to provide a detailed, feature-by-feature analysis of Channelwill Upsell Cross Sell and Tuneboom, empowering merchants to make an informed decision aligned with their specific business objectives and long-term growth strategies.

Channelwill Upsell Cross Sell vs. Tuneboom: At a Glance

Deep Dive Comparison

For Shopify merchants, selecting the right application can profoundly influence both immediate revenue generation and the long-term customer relationship. This section meticulously dissects Channelwill Upsell Cross Sell and Tuneboom, examining their core functionalities, strategic value, and potential implications for a Shopify-powered business. Understanding these nuances is critical for aligning app choice with specific business models and growth aspirations.

Core Features and Workflows

Channelwill Upsell Cross Sell: Enhancing Transactional Value

Channelwill Upsell Cross Sell is designed with a singular, clear objective: to maximize the value of each customer transaction through strategic offers. The app's functionality centers around creating dynamic, rule-based promotions that appear at critical points in the customer journey.

• Key Features:
  • Product Page Popup Sale: Allows merchants to present targeted upsell or cross-sell offers directly on product pages, encouraging customers to add complementary items or upgrade their selection before proceeding to checkout. These pop-ups can be configured with specific discounts or reward offers.
  • Thank You Page for Multiple Combination Sales: Extends promotional opportunities beyond the initial purchase. Once an order is completed, the thank you page can display additional offers, leveraging the customer's positive purchase intent to secure a second, immediate sale. This post-purchase upsell strategy capitalizes on a high-conversion moment.
  • Post-Purchase Upsell and Cart Addons: Integrates directly into the cart and post-purchase flow, enabling merchants to suggest last-minute additions or exclusive offers that complement the main purchase. This can include simple add-ons that increase cart value or more complex upsell sequences.
  • Combined Discount Pop-ups: The app's description highlights the ability to quickly configure combined discounts, suggesting flexibility in how these promotional incentives are structured and presented.
  • Reward Offers and Motivational Content: Beyond simple discounts, the app also facilitates the display of reward offers, potentially tying into loyalty programs, and "motivational content," which could mean messaging designed to encourage offer acceptance or reinforce purchase decisions.
• Workflow Integration: The app's described integration points—product page, shopping cart page, and thank you page—indicate a seamless operation within the standard Shopify checkout flow. By appearing as pop-ups or embedded elements, these offers aim to guide customer decisions without requiring them to navigate away from the store. This focus on in-flow promotion helps to reduce friction and maintain a consistent brand experience.

Tuneboom: Monetizing Audio Content

Tuneboom, in contrast, caters to a very specific niche: the sale and management of digital audio content. It positions itself as a tool for musicians, producers, and brands looking to monetize their music, beats, singles, albums, and playlists directly from their Shopify storefront.

• Key Features:
  • Music Player Showcase: Enables customers to preview audio tracks before making a purchase. This is crucial for digital music sales, allowing customers to experience the product directly on the store page.
  • High Fidelity Downloads: Supports a range of audio file types, including lossless formats, MP3, and WAV, ensuring quality delivery to customers. This flexibility is important for producers and artists who deal with different audio standards.
  • Customized Download Emails: Merchants can brand their download emails to match their store's aesthetic, providing a consistent brand experience even in the post-purchase fulfillment process.
  • Automatic Publishing on Release Date: Offers a scheduling feature for new music releases, simplifying the launch process for artists and labels.
  • Auto-Expiring Download Links: A security feature that helps protect digital content by ensuring download links are valid only for a limited time, reducing unauthorized sharing.
  • Licensing Options for Beats: A standout feature for producers, allowing them to set up tiered pricing for beats, offering more control over how their music is licensed and sold (e.g., non-exclusive, exclusive, lease).
  • Track Stem Uploads: For music producers, the ability to upload track stems (individual components of a song) is a valuable feature for selling multi-track assets.
  • Sell Playlists: Beyond individual tracks and albums, the app also supports selling curated playlists, offering another monetization avenue for audio content creators.
• Workflow Integration: Tuneboom’s workflow is centered around uploading, managing, and delivering audio files. The app facilitates the entire process from displaying audio previews on product templates to automatic order fulfillment and secure download link generation. While it integrates with the storefront for sales, its core functionality is self-contained for digital audio delivery.

Feature Comparison Summary

• Channelwill Upsell Cross Sell focuses purely on transactional mechanics. Its value lies in improving AOV and conversion rates through timely offers. It does not manage content delivery or provide any form of learning or community engagement tools.
• Tuneboom is a specialized digital product delivery system for audio. It provides the necessary infrastructure for selling and distributing music effectively. It lacks any upsell/cross-sell promotional features outside its core content offering.

For merchants seeking to sell digital products like courses or build communities, neither of these apps directly addresses those needs. Channelwill Upsell Cross Sell provides a marketing layer, and Tuneboom offers an audio-specific product layer.

Customization and Branding Control

Maintaining a consistent brand identity is crucial for customer trust and recognition. Both apps approach customization from different angles due to their distinct functionalities.

Channelwill Upsell Cross Sell: Offer Presentation

The description for Channelwill Upsell Cross Sell mentions "quickly configure the combined discount pop-ups, reward offers, and motivational content." This implies a degree of customization over the visual presentation of these offers.

• Branding Elements: Merchants can likely adjust the appearance of pop-ups and offer displays to align with their store's theme. This would typically involve modifying colors, fonts, and potentially layout to ensure the offers feel like an organic part of the website rather than a jarring interruption. However, the extent of design flexibility beyond basic styling is not explicitly detailed in the provided information.
• Content Customization: The ability to add "motivational content" suggests that the messaging within the offers can be tailored to speak directly to the customer and reflect the brand's voice. This is important for conversion rates, as personalized and on-brand messaging can significantly impact offer acceptance.

Tuneboom: Music Player and Fulfillment Branding

Tuneboom offers more explicit customization options related to the core product it delivers—audio content.

• Product Templates and Music Player: The app provides "customized product templates that enables your customers to preview your audio tracks." This suggests a degree of control over how the music player and product information are displayed on the product page. Merchants can likely adapt these templates to fit their store's aesthetic, ensuring the audio content feels integrated into the overall product catalog.
• Branded Fulfillment: The ability to "customize your download emails till it matches your branding" is a significant advantage. The post-purchase experience, including the delivery of digital goods, is a critical touchpoint. By allowing merchants to brand these emails, Tuneboom helps maintain a professional and consistent brand image, reinforcing customer trust even after the sale. This is especially important for smaller artists or labels who want to project a professional image.

Customization Summary

• Channelwill Upsell Cross Sell appears to offer styling control over its promotional pop-ups and content, but the depth of this customization is not specified. Its branding impact is primarily on the aesthetic of offers.
• Tuneboom provides specific branding controls for its core function: the music player and the digital delivery emails. This is vital for creators whose brand is intrinsically linked to their content.

Neither app offers comprehensive branding control over a full-fledged learning platform or community space, as that is outside their scope.

Pricing Structure and Value

Understanding the pricing model is essential for merchants to evaluate the return on investment for any app. Both Channelwill Upsell Cross Sell and Tuneboom employ different strategies, tying costs to usage metrics.

Channelwill Upsell Cross Sell: Order-Based Tiers

Channelwill Upsell Cross Sell utilizes an order-based pricing model, which scales with a merchant's overall store activity. This approach aims to provide better value for money to smaller stores while ensuring larger stores contribute more.

• Free Plan (Plan1): Available for stores with 0-50 orders per month. This entry-level plan includes "All features" and "7*24 support." This is an attractive option for new or low-volume stores to test the app's efficacy without upfront cost.
• Plan2 ($5.99 / month): For stores processing 51-100 orders per month. It also includes all features and support, with a 30-day free trial. The cost-per-order decreases slightly in this tier, assuming a merchant reaches the higher end of the order count.
• Plan3 ($11.99 / month): Caters to stores with 101-200 orders per month, offering the same full feature set and support, plus a 30-day free trial. As order volume increases, the monthly fee rises, but the app's potential to increase AOV means it could quickly pay for itself.
• Value Proposition: This model offers predictable pricing without hidden transaction fees directly from the app's features. Merchants can evaluate the long-term cost of scaling promotions, knowing that the app fee is directly tied to their overall business growth rather than specific upsell conversions. The inclusion of all features across all paid plans simplifies the decision-making process, ensuring even smaller merchants have access to the full toolset.

Tuneboom: Track-Based Tiers

Tuneboom's pricing is structured around the number of audio tracks a merchant wishes to sell, reflecting its core function as a digital audio content manager.

• Free Plan: Allows up to 5 tracks, includes audio previews, the ability to sell albums, upload track stems, and automatic order fulfillment. This is a solid starting point for artists with a small catalog or those wishing to test the platform.
• Basic Plan ($19.99 / month): Expands track capacity to 100 and adds an embedded music player and the ability to sell playlists. This plan is suitable for growing artists or producers with a more extensive catalog.
• Pro Plan ($29.99 / month): Further increases capacity to 500 tracks, adds support for up to 50 licenses (crucial for beat licensing), bulk track upload, and branded fulfillment. This tier is designed for established artists, labels, or producers with a large volume of content and a need for advanced licensing and management features.
• Value Proposition: Tuneboom’s model allows merchants to compare plan costs against total course revenue from their digital music sales. It ensures that the app's cost scales proportionally with the volume of content offered. For those heavily invested in music monetization, this tiered approach offers clear progression paths and transparent costs. The free plan is generous enough for initial experimentation, allowing creators to get started and evaluate the platform's fit before committing to a paid subscription.

Pricing Summary

• Channelwill Upsell Cross Sell provides better value for money for stores focused on transaction-level enhancements, with costs directly linked to overall store order volume, making it accessible for varying business sizes. It's a flat-rate plan that supports unlimited members in terms of offers shown, but its cost scales with the merchant's total orders, irrespective of how many offers convert.
• Tuneboom offers a predictable flat-rate pricing based on the volume of audio content, which is ideal for dedicated music sellers who need specific audio management features. Merchants can plan content ROI without surprise overages related to bandwidth or number of sales from its core offering.

Both apps offer free plans or trials, which is beneficial for merchants to assess their suitability before a financial commitment. Neither mentions "per-user" fees, which is common in course or community platforms.

Integrations and “Works With” Fit

The ability of an app to integrate seamlessly with the existing Shopify ecosystem and other tools is crucial for a cohesive operational workflow.

Channelwill Upsell Cross Sell: Checkout Focus

Channelwill Upsell Cross Sell explicitly states "Works With: Checkout." This indicates a direct integration with the Shopify checkout process, which is fundamental for an app focused on upsells, cross-sells, and discounts.

• Checkout Integration: This means the offers, discounts, and rewards can be applied or presented within the standard Shopify checkout flow, potentially including the cart page and post-purchase thank you page. This tight integration is essential for ensuring that promotional mechanics function correctly and reliably without disrupting the critical checkout path.
• Limited Scope: While integrated with the checkout, the app's description does not suggest broader integrations with other Shopify apps, such as loyalty programs, subscription services, or advanced analytics tools. Its "Digital goods and services - Other" category suggests it's a general tool for promotions rather than a specialized content delivery system.

Tuneboom: Self-Contained Audio Delivery

The "Works With" field for Tuneboom is not specified in the provided data. This absence often suggests that the app functions largely as a standalone system for its core purpose, which is digital audio sales and delivery.

• Digital Product Category: Classified under "Digital product," Tuneboom's primary integration is with the Shopify storefront itself, allowing it to list and sell audio files as standard products. Its automatic order fulfillment and download link generation imply it handles the entire delivery pipeline internally, reducing the need for external integrations for its core function.
• Potential for Isolation: Without specified integrations, merchants might find it challenging to connect Tuneboom's data or features with other marketing, CRM, or analytics platforms they might be using. For instance, if a merchant wanted to bundle physical merchandise with a digital album and manage that through a subscription, a lack of explicit "Works With" partners could indicate limitations.

Integration Summary

• Channelwill Upsell Cross Sell has a clear and critical integration with Shopify's Checkout, which is exactly where its functionality is needed. This ensures its promotional offers can influence purchasing decisions at the most impactful moments.
• Tuneboom operates as a self-contained solution for selling audio. While it functions within the Shopify storefront, the lack of specified "Works With" integrations means merchants should assess whether its isolated nature aligns with their broader technology stack. For brands needing a simple, standalone course platform, Channelwill Upsell Cross Sell is solid. However, for merchants who want to natively bundle digital courses with physical products, Tuneboom presents challenges due to its niche focus and lack of broad integration details.

Customer Support and Reliability Cues

The level of support and indicators of an app's reliability are crucial for merchants, especially when their revenue depends on app functionality.

Channelwill Upsell Cross Sell: Promising but Limited Data

Channelwill Upsell Cross Sell has a "5.0 Rating" based on "2 Reviews."

• Review Count and Rating: While a 5.0 rating is excellent, the very low number of reviews (2) makes it difficult to draw definitive conclusions about long-term reliability or consistent customer support quality. A small sample size can be easily skewed. Merchants reviewing the Shopify App Store listing merchants install from would likely look for more extensive feedback.
• Support Commitment: The pricing plans all state "7*24 support," indicating a commitment to continuous customer assistance. This is a positive sign, but the actual responsiveness and effectiveness of this support would need to be verified through a larger body of user experience.
• Developer: The app is developed by "Channelwill," indicating a dedicated developer entity.

Tuneboom: Mixed Signals

Tuneboom has a "2.3 Rating" based on "5 Reviews."

• Review Count and Rating: The 2.3 rating from 5 reviews presents a mixed signal. While 5 reviews are still a small sample, a rating below 3.0 often suggests some users have encountered significant issues or dissatisfaction. Scanning reviews to understand real-world adoption patterns would be essential for a merchant considering this app. Potential issues might include bugs, performance problems, or challenges with the feature set.
• Developer: The app is developed by "Pulsewave." The quality of support and ongoing development would be tied to this entity.
• Support Details: Specific support commitments (like 24/7 availability) are not detailed in the provided data, leaving merchants to infer support quality from the overall rating.

Support and Reliability Summary

• Channelwill Upsell Cross Sell shows promising signs with its perfect rating and stated 24/7 support, but the extremely limited review count means merchants should approach with caution and conduct thorough testing during its trial period. Verifying compatibility details in the official app listing would be a prudent step.
• Tuneboom's lower rating, even with a slightly higher review count, suggests potential areas of concern regarding its reliability or user satisfaction. Merchants should exercise due diligence, potentially reaching out to the developer directly about support channels or closely monitoring the app's performance during a trial. Checking merchant feedback and app-store performance signals is particularly important here.

In both cases, a larger body of merchant feedback would provide a more robust indicator of long-term reliability and the consistent quality of customer support.

Performance and User Experience (Customer Login Flow)

The performance of an app directly impacts the customer experience, influencing conversion rates and customer satisfaction. This includes factors like page load speed, ease of use, and especially, the customer's journey through content access or promotional offers.

Channelwill Upsell Cross Sell: Streamlined Offers

Channelwill Upsell Cross Sell focuses on presenting offers within the existing Shopify flow, which generally implies a smooth user experience.

• Performance: Since the app deals with pop-ups and display elements, its performance impact would largely depend on how efficiently these elements are loaded and rendered without slowing down page load times. The description emphasizes "quickly configure," suggesting ease of setup for the merchant.
• Customer Experience: The app aims to provide customers with "a better experience" by offering discounts and rewards. This implies an expectation that the offers are relevant, timely, and easy to redeem. By operating within the standard checkout and thank you pages, it avoids creating separate login flows or external portals for customers. The customer remains "at home" within the Shopify store environment.

Tuneboom: Digital Content Delivery Experience

Tuneboom's user experience is centered on the consumption and access of digital audio content.

• Audio Previews and Player: The inclusion of an embedded music player and audio previews is critical for customer engagement. A well-performing player that loads quickly and is intuitive to use enhances the browsing experience for potential buyers.
• Download Fulfillment: The automatic order fulfillment and auto-expiring download links contribute to a streamlined post-purchase experience. Customers receive their digital products promptly and securely, which is a key performance indicator for digital goods.
• Login Flow: For Tuneboom, the customer's "login flow" relates more to how they access their purchased audio. The app works directly through the Shopify storefront and fulfills downloads via email. There is no indication of a separate customer portal or login system within Tuneboom itself for accessing purchased content, which can be a double-edged sword. It simplifies the immediate access by relying on email, but doesn't offer a unified library within the Shopify customer account section for all purchased digital goods, which some users might prefer.

Performance and UX Summary

• Channelwill Upsell Cross Sell integrates its features directly into the Shopify frontend and checkout, minimizing disruption to the customer journey. Its performance hinges on the efficient display of pop-ups and offers, avoiding any additional login complexity for the customer.
• Tuneboom provides a dedicated and branded experience for selling and delivering audio content, with features like audio previews and secure downloads enhancing the customer's interaction with the product. Its lack of specified broader integrations means it manages its own content delivery, but this doesn't explicitly lead to customer login friction as it handles downloads via email rather than a separate portal.

Neither app explicitly targets the complex user experience of managing courses, progressive learning, or community interactions that require persistent customer logins to a content library.

The Alternative: Unifying Commerce, Content, and Community Natively

While specialized apps like Channelwill Upsell Cross Sell and Tuneboom serve distinct purposes—transactional promotions and digital audio sales, respectively—many Shopify merchants face a broader challenge: platform fragmentation. This often involves running courses on a separate learning management system (LMS), managing communities on third-party forums, or using external platforms for digital product delivery beyond simple audio files. The result is a patchwork of systems, separate logins for customers, disjointed branding, and an inability to easily bundle diverse product types.

This fragmentation leads to increased operational overhead, a fractured customer journey, and a diminished brand experience. Customers are frequently forced to leave the brand's website to access purchased content, leading to higher bounce rates, more customer support tickets related to login issues, and a lack of unified customer data for marketing and retention efforts. Imagine a customer buying a physical product, then needing a different login for a digital course, and yet another for a community forum – this creates unnecessary friction and erodes customer loyalty. To address these issues, merchants are increasingly turning to native, all-in-one platforms that keep the entire customer experience within the Shopify ecosystem.

This is where Tevello's "All-in-One Native Platform" philosophy offers a strategic advantage. Tevello is designed from the ground up to integrate seamlessly with Shopify, allowing merchants to sell online courses, manage digital products, and cultivate vibrant communities directly within their existing store. This approach provides a unified login that reduces customer support friction, as customers use their familiar Shopify account credentials to access all purchased content and community features. It ensures a seamless experience that feels like part of the store, rather than a separate external site.

By leveraging native integration with Shopify checkout and accounts, Tevello transforms the customer journey. Digital products that live directly alongside physical stock make bundling a powerful strategy for increasing average order value and lifetime customer value. For instance, a merchant can bundle a physical craft kit with an on-demand digital course, creating a comprehensive offering. This capability empowers brands to keep customers at home on the brand website for every interaction, from browsing to purchasing to learning and engaging with a community. This centralized approach not only simplifies operations but also provides a holistic view of customer behavior, enhancing marketing effectiveness.

Consider the impact of consolidating content. Instead of managing a separate WordPress site for courses or a fragmented system for community, merchants can offer all the key features for courses and communities under one roof. This includes memberships, subscriptions, drip content, certificates, quizzes, and videos, all accessible via a single, familiar Shopify login. For example, brands can see how merchants are earning six figures by moving their content platforms onto Shopify, creating new revenue streams from their loyal customer base.

Success stories illustrate this impact. Brands have achieved significant outcomes by adopting a native approach. For example, how one brand sold $112K+ by bundling courses directly within their Shopify store, showcasing the power of merging education and commerce. This approach simplifies the sales process and enriches the customer experience, allowing for strategies for selling over 4,000 digital courses natively. Another example is how migrating over 14,000 members and reducing support tickets was possible by unifying a fragmented system into a single Shopify store, demonstrating the benefits of solving login issues by moving to a native platform. These examples highlight the practical benefits of keeping challenge content and community "at home" within the brand's owned platform.

If unifying your stack is a priority, start by a simple, all-in-one price for unlimited courses. Tevello's model offers predictable pricing without hidden transaction fees, ensuring that as a merchant scales their digital offerings, the cost structure remains transparent. This contrasts with external platforms that might introduce per-user fees or unexpected charges as membership grows, making it difficult for brands to maintain a flat-rate plan that supports unlimited members. By securing a fixed cost structure for digital products, merchants can focus on content creation and community building without the concern of avoiding per-user fees as the community scales. This approach offers a substantial advantage in evaluating the long-term cost of scaling membership. Tevello also provides robust features within its core offering, all managed within Shopify's familiar administrative interface. This includes a robust set of tools for course creation, community forums, and member management, all contributing to a seamless backend and frontend experience.

Conclusion

For merchants choosing between Channelwill Upsell Cross Sell and Tuneboom, the decision comes down to their primary objective. Channelwill Upsell Cross Sell is a tactical tool for immediate revenue uplift through promotional offers and discount pop-ups, best suited for stores focused on increasing average order value within the existing checkout flow. Tuneboom is a specialized solution for artists and producers aiming to monetize digital audio content, providing specific features for track management, previews, and secure delivery. Both apps serve their niche effectively but operate as distinct tools within a broader e-commerce strategy.

However, the strategic landscape for digital products and community engagement on Shopify is evolving. Relying on multiple, separate apps for different aspects of digital offerings—such as using one app for upsells, another for audio, and potentially a third for courses—can lead to a fragmented customer experience. This often results in customers needing separate logins, encountering disjointed branding, and an overall less cohesive journey, which can increase customer support inquiries and reduce lifetime value.

The shift towards natively integrated platforms like Tevello offers a holistic solution by unifying commerce, content, and community directly within the Shopify environment. This approach eliminates the friction of external platforms, provides a single login for customers, and allows for seamless bundling of physical and digital products. By embracing a native solution, merchants can not only amplify their sales by creating a more cohesive and engaging customer experience but also significantly reduce the operational overhead and support tickets associated with fragmented systems. This integration fosters a stronger brand identity and cultivates a truly "at home" experience for every customer interaction, from initial purchase to ongoing engagement and learning. To build your community without leaving Shopify, start by reviewing the Shopify App Store listing merchants install from.

FAQ

What are the main differences in functionality between Channelwill Upsell Cross Sell and Tuneboom?

Channelwill Upsell Cross Sell is designed to boost average order value by presenting discount pop-ups, reward offers, and motivational content on product, cart, and thank you pages. It focuses purely on promotional mechanics. Tuneboom, conversely, specializes in selling digital audio content such as singles, albums, beats, and playlists, offering features like audio previews, high-fidelity downloads, and licensing options. It is a content delivery and management system for audio, not a promotional tool.

Which app is better for selling digital courses or building an online community?

Neither Channelwill Upsell Cross Sell nor Tuneboom are designed for selling digital courses or building online communities. Channelwill Upsell Cross Sell is for transactional promotions, and Tuneboom is specifically for audio file sales. Merchants looking for course creation, community forums, or membership management tools would need a different solution tailored to those functionalities.

How does a native, all-in-one platform compare to specialized external apps?

A native, all-in-one platform, such as Tevello, integrates directly with Shopify, allowing merchants to sell courses, digital products, and build communities without sending customers to external websites. This contrasts with specialized external apps that often require separate logins, lead to fragmented customer data, and create a disjointed branding experience. A native platform simplifies the customer journey, reduces support tickets, and enables seamless bundling of physical and digital products, all while keeping customers within the familiar Shopify ecosystem.

What are the pricing differences between Channelwill Upsell Cross Sell and Tuneboom?

Channelwill Upsell Cross Sell uses an order-based pricing model, with costs increasing as a store's total monthly orders grow (e.g., free for 0-50 orders, $5.99 for 51-100 orders). Tuneboom's pricing is track-based, with tiers determined by the number of audio tracks a merchant wishes to sell (e.g., free for up to 5 tracks, $19.99/month for up to 100 tracks). Each model scales differently based on a merchant's specific usage patterns.