Appointment Booking App ointo vs. Conjured Memberships

Table of Contents

1. Introduction
2. Appointment Booking App ointo vs. Conjured Memberships: At a Glance
3. How to Read This Comparison
4. Feature Comparison: Booking vs. Membership Functionality
5. Pricing & Value: Comparing Plans, Costs, and Predictability
6. Integrations and Technical Fit
7. UX, Storefront Behavior, and Customer Experience
8. Support, Reliability, and Merchant Experience
9. Reporting, Analytics, and Retention Tools
10. Migration, Implementation, and Onboarding
11. Typical Use Cases and Recommendations
12. Pros and Cons Summary
13. Pricing Comparison (Quick Reference)
14. The Alternative: Unifying Commerce, Content, and Community Natively
15. Migration and Operational Considerations When Switching Platforms
16. How to Choose: A Practical Checklist
17. Conclusion
18. Frequently Asked Questions

Introduction

Shopify merchants often face a choice: add a narrow, specialized tool for a single purpose (scheduling, memberships) or invest in a platform that keeps courses, community, and commerce together. The wrong choice can fragment the customer experience, add friction to checkout, and create extra support work.

Short answer: Appointment Booking App ointo is built for merchants who need a highly rated, lightweight scheduling and booking system that lives inside Shopify and supports services, multi-day bookings, and calendar integrations. Conjured Memberships is focused on gated access and recurring member perks and works well for brands that want a mature membership program tied to Shopify checkout. For merchants who want to sell courses, bundle digital content with physical products, and keep customers entirely inside Shopify, a native all-in-one platform like Tevello can offer a more unified experience and predictable pricing.

This article provides a detailed, feature-by-feature comparison of Appointment Booking App ointo and Conjured Memberships: functionality, pricing and value, integrations, UX and storefront behavior, reporting and scaling, migration considerations, and typical merchant use cases. The goal is a fair, practical assessment so a merchant can choose the right tool for their store—and to explain why a native alternative that combines courses, communities, and commerce may be a better fit for certain growth strategies.

Appointment Booking App ointo vs. Conjured Memberships: At a Glance

How to Read This Comparison

This comparison emphasizes practical merchant outcomes: increasing lifetime value (LTV), streamlining checkout, reducing support, and growing recurring revenue. The analysis highlights where each app excels and where it can create friction. Use the "Best For" signals and the scenario-driven guidance to decide which tool is the right match for a given set of goals.

What this is not

This is not a feature dump. It is a merchant-focused assessment that prioritizes how features translate into sales, repeat buyers, and customer satisfaction.

Feature Comparison: Booking vs. Membership Functionality

Core functionality and intended use

Appointment Booking App ointo is built around scheduling. It adds a native scheduling popup to product pages and supports single and multi-day bookings, POS checkout, calendar integrations (Google, Outlook, Apple), and virtual meeting links (Zoom). The app’s design centers on converting product views into booked timeslots.

Conjured Memberships is built around gated access and recurring member programs. It focuses on perks (discounts, free shipping), members-only pricing, gated content, and recurring billing logic. It is positioned for brands that want to layer membership benefits on top of a typical Shopify store.

Both apps are Shopify-native, but the problem they solve differs: one converts product interaction into a time-based booking; the other converts product purchase into ongoing access and benefits.

Booking features (Appointment Booking App ointo)

• Native scheduling popup embedded on product pages.
• Customer booking portal where customers can manage bookings.
• Automated email and SMS reminders, confirmations, rescheduling notices.
• Group appointments and recurring booking subscriptions.
• Calendar sync: Google, Outlook, Apple calendar.
• Zoom integration and automatic meeting link generation.
• Multi-day booking support for tours, rentals, or events.
• POS support for in-person bookings and staff/team member portals.
• Multi-timezone support and auto-translation across themes.
• Free plan with unlimited services and bookings.

What this means for a merchant: Appointo turns product pages into bookable experiences quickly. For service-based businesses and rentals, this is a direct way to sell time as a product without leaving Shopify.

Membership features (Conjured Memberships)

• Unlimited members on paid tiers, custom membership portals.
• Member perks: exclusive discounts, free shipping, early access.
• Gated content and members-only pricing attached to customer accounts.
• Recurring revenue model management without needing subscription product hacks.
• Native checkout integration to keep membership purchases inside Shopify.
• Customizable emails and HTML, responsive 24/7 support on paid tiers.
• Integrations with email and billing platforms (Klaviyo, SendGrid, Churnbuster).
• Pricing tiers tailored for growth and enterprise usage.

What this means for a merchant: Conjured provides the gating, perks, and billing primitives for a membership program that feels like a native Shopify feature set, helping loyalty and lifetime value.

Content and course capabilities

Neither Appointo nor Conjured was built primarily as a learning management system (LMS). Appointo supports bookings, not structured lessons, quizzes, drip content, or course certificates. Conjured can gate content and restrict access, but it lacks deep course-building features such as modules, video hosting integrations, quizzes, or certificates that merchants typically need for structured education experiences.

If a merchant’s primary goal is to sell structured courses, assessments, and certificates, those gaps become critical—this is where a platform designed for courses and communities adds value.

Payment, billing, and recurring access

• Appointo supports one-time booking payments and recurring booking subscriptions via its management features and works with Shopify payments and POS.
• Conjured focuses on recurring memberships and can manage unlimited membership revenue on paid plans, with lower transaction fees at higher tiers.

Both apps operate within Shopify’s checkout, which preserves the native checkout flow and ensures customers remain on-site for payment processing. That efficiency reduces friction compared with off-site, third-party payment redirects.

Pricing & Value: Comparing Plans, Costs, and Predictability

Pricing structure and core differences

Appointment Booking App ointo offers a free plan with core booking features: unlimited services, unlimited bookings, email notification, multi-timezone support, POS, and basic admin functions. Paid plans range from $10/month (Pro) to $30/month (Advanced), unlocking integrations (Zoom, Google/Outlook calendars), workflows, group appointments, add-ons, surge pricing, and advanced widgets.

Conjured Memberships offers a free development plan for Shopify partner stores, a limited-time $9.99 special, and standard tiers: Starter at $19/month and Growth at $69/month (with enterprise options). Starter includes unlimited members and membership revenue, customizable emails, member pricing, and 24/7 support.

Value for common merchant profiles

• Small service businesses (appointments, classes, rentals): Appointo’s free plan provides immediate value and a low-cost path to acceptance. For merchants that simply need scheduling, Appointo is often better value for money than a membership solution.
• Brands launching a membership program with perks and recurring access: Conjured’s Starter tier delivers the membership primitives and native checkout integration needed to run a program, making it a compelling value.
• Merchants who want course features (drip content, quizzes, certificates) plus commerce integration: Neither app covers everything; a merchant should evaluate platforms that explicitly support course workflows and bundling with physical products.

Predictability and billing considerations

Both apps charge flat monthly fees (with differing tiers and features) rather than per-member charges. Conjured’s Growth plan reduces transaction fees as volume scales, which helps with predictability for large membership bases. Appointo’s tiered features scale on functionality rather than transaction fees. For merchants who want predictable per-month pricing for unlimited members and courses, a single price for unlimited access is often easier to forecast.

Upside and hidden costs

• Add-ons, custom development, or advanced integrations may require additional apps or development time for both solutions.
• Customer support load—if the app doesn’t provide a seamless, simple portal for access and content, the merchant may pay more in support staff time than the app fees.
• For course sellers, using a separate LMS or community platform outside of Shopify creates recurring platform fees and potential revenue leakage during checkout.

Integrations and Technical Fit

Calendar and meeting integrations (Appointo)

Appointo integrates with Google Calendar, Outlook, Apple Calendar, and Zoom—core needs for appointment-based businesses. These integrations reduce no-shows and sync staff schedules. The presence of a customer portal and staff portals for team members also simplifies operations for businesses with multiple service providers.

E-commerce and marketing integrations (Conjured)

Conjured offers integrations for checkout, customer accounts, Shopify Flow, and common email tools (Klaviyo, SendGrid, Mailchimp). Integration with billing/recovery tools like Churnbuster helps sustain recurring revenue. The app’s compatibility with Shopify Flow lets advanced merchants automate membership lifecycle events.

Third-party platforms and plug-ins

Both apps work inside Shopify and link with standard marketing stacks, but neither eliminates the need for third-party services in complex setups. For instance, advanced video hosting, webinar platforms, or LMS features might require additional apps or external platforms to fill gaps.

Native checkout and customer experience

Both solutions are designed to preserve Shopify’s native checkout behavior. Conjured emphasizes “flawless connection with Shopify theme and native checkout,” which matters for conversion and analytics continuity. Appointo’s POS support also keeps in-store and online bookings aligned.

UX, Storefront Behavior, and Customer Experience

How bookings appear to customers (Appointo)

Appointo adds a scheduling popup and widgets (day view, month view, multi-day) to product pages, allowing customers to pick a time and complete a booking without leaving the store. Automatic translations and timezone support help international customers. The customer booking portal enables self-service for rescheduling and cancellations—important for reducing merchant support.

Merchant benefits:

• Faster conversion from product view to booked time.
• Lower support overhead due to self-service portal and automated reminders.
• Clear in-cart messaging for time-based purchases.

How memberships appear to customers (Conjured)

Conjured provides a membership portal and members-only pricing, and can gate content inside the Shopify customer account. The native checkout ensures that buying a membership feels like purchasing any other product, which reduces friction and cart abandonment. Custom emails and HTML let brands keep membership communications on-brand.

Merchant benefits:

• Seamless membership purchases inside checkout.
• Clear perks and discounts applied at purchase for incentives.
• Better retention when member perks are simple (discounts, shipping perks, early access).

Accessibility and translations

Appointo advertises automatic translation to the store’s language and multi-timezone operation, useful for globally-facing merchants. Conjured’s ability to customize emails and its responsive portal design also help international brands tailor messaging.

Support, Reliability, and Merchant Experience

Reviews, developer responsiveness, and trust signals

• Appointment Booking App ointo has a strong presence on the Shopify App Store: 758 reviews with a 4.9 rating. That volume of feedback with a high score suggests broad adoption and consistent customer satisfaction among merchants using bookings and appointment features.
• Conjured Memberships has 77 reviews and a 4.7 rating. The reviews indicate a positive reception, especially among merchants focused on memberships, but the review volume is smaller compared with Appointo.

A higher review count can indicate maturity and wider testing across merchant scenarios; Appointo’s review volume implies it’s battle-tested for booking use cases. Conjured’s lower review count reflects a more targeted audience or earlier stage in broad adoption.

Support responsiveness and vendor reputation

Conjured markets “outstanding, responsive support – direct from the folks who built Conjured,” which is a key differentiator when managing recurring billing and churn. Appointo’s feature set includes admin portals and automation that reduce the need for human support by solving common customer workflows.

Both vendors have reputations for active support, but merchants should validate response times and support SLAs against their own service-level needs.

Reliability and scaling

Conjured is positioned as capable of handling high-volume membership programs without breaking a sweat, which is important for brands scaling to thousands of members. Appointo’s feature set includes team portals and a customer portal—helpful for scaling appointment operations across staff and services.

Reporting, Analytics, and Retention Tools

Booking analytics

Appointo provides basic booking reports via the admin portal and syncs with calendars to keep staff schedules up to date. Its value is operational accuracy rather than deep learning metrics.

Membership analytics

Conjured integrates with Shopify analytics and can surface recurring revenue metrics tied to membership purchases. Combining membership data with Shopify reports lets merchants measure retention, AOV changes, and LTV uplift from members.

What’s missing for course businesses

For merchants selling structured courses and wanting to measure student progress, completion rates, or engagement, both apps fall short. A course-native platform typically provides course completion reports, quiz scoring, certificates, and drip engagement metrics.

Migration, Implementation, and Onboarding

Setup speed

• Appointo: Promises quick setup (“start selling services in your store within 2 min without any technical knowledge”)—good for merchants who need a fast time-to-value.
• Conjured: Requires configuration for membership perks and access rules; setup time varies depending on how custom the perk structure is.

Complexity and support needs

• Appointo’s out-of-the-box calendar sync and default widgets lower implementation complexity for typical bookings.
• Conjured’s advanced membership configurations may need more planning—especially when integrating with external email flows, discount rules, and Shopify Flow automations.

Migrating members or bookings

If a merchant already runs memberships or courses on external platforms, migrating can be non-trivial. Conjured is built for memberships in Shopify, but exporting/importing large member lists and mapping access content often requires a planned migration and testing. Appointo migration needs depend on whether booking data comes from another system; calendar exports and historical booking data may require manual effort.

Typical Use Cases and Recommendations

When to choose Appointment Booking App ointo

• The merchant sells time-based products: classes, appointments, rentals, tours, or physical experiences.
• Quick setup and free tier reduce risk for small merchants.
• Multi-staff scheduling, POS support, and calendar syncing are required.
• The merchant wants an in-store and online unified booking system without building custom tooling.

Why this works: Appointo maps directly to the booking problem and provides the tools required to convert product visits to reserved time slots while keeping operations simple.

When to choose Conjured Memberships

• The brand wants to launch a membership program: perks, recurring billing, members-only pricing, and gated content.
• Native checkout integration is essential to reduce friction on membership purchase.
• The merchant plans to scale membership revenue and needs a solution that supports large member bases and flexible perk rules.
• Integration with marketing/email tools and churn recovery systems is a priority.

Why this works: Conjured focuses on creating a membership experience within Shopify that scales with a brand’s growth.

When neither is sufficient (and what to do)

• The merchant’s core offering is structured online courses and educational products where drip content, certificates, quizzes, and video lessons are central. Both apps lack deep LMS features.
• The merchant wants to tightly bundle physical products with digital course access in one checkout flow and measure course completions and upsells to students.

In these cases, a native course and community platform that is built to work inside Shopify offers a better path: it minimizes fragmentation and reduces checkout friction while delivering the course-specific features required to scale education-based revenue.

Pros and Cons Summary

Appointment Booking App ointo

Pros:

• High review volume and excellent 4.9 rating (758 reviews).
• Free tier with useful features and POS support.
• Strong calendar integrations and Zoom support.
• Quick setup and many booking-specific features (group bookings, multi-day).

Cons:

• Not designed as a course or membership platform.
• Limited content-delivery features; not ideal for structured courses.
• Advanced functionality requires paid tiers.

Conjured Memberships

Pros:

• Built to manage memberships natively inside Shopify.
• Unlimited members on starter tiers and flexible perk controls.
• Integrates with Shopify checkout and marketing tools.
• Designed for scale with enterprise options.

Cons:

• Smaller review sample (77 reviews) though still highly rated (4.7).
• Not a full LMS—content management is basic compared to course-first platforms.
• Might require additional apps to cover video hosting, quizzes, and certificates.

Pricing Comparison (Quick Reference)

• Appointment Booking App ointo: Free → $10 → $20 → $30 monthly tiers focused on booking features.
• Conjured Memberships: Free development → $9.99 limited special → $19 Starter → $69 Growth monthly tiers focused on memberships; enterprise pricing available.

Both apps offer trials or developer plans; the right value depends on usage. Appointo is lower cost for basic booking needs; Conjured’s pricing is built to support long-term membership revenue and reduces transaction fees at higher tiers.

The Alternative: Unifying Commerce, Content, and Community Natively

Fragmentation is the core friction many merchants encounter when they mix and match single-purpose apps and external platforms. Using separate tools for bookings, memberships, course hosting, and community often creates these issues:

• Customers are pulled off-site for course access or community interaction, breaking the checkout-to-experience flow.
• Analytics and LTV tracking fragment across systems, reducing clarity on which channels drive repeat purchases.
• Support load increases because customers need multiple logins and ticket types.
• Upsells and bundling between physical products and digital content require complicated integrations or manual bridging.

A natively integrated platform that unifies courses, communities, and commerce within Shopify removes these friction points by keeping customers inside the store, preserving native checkout, and making bundling simple.

Why a native, all-in-one approach matters

• Unified checkout and a single customer account mean fewer lost conversions and clearer lifetime metrics.
• Bundling digital content with physical goods at checkout drives higher AOV and repeat purchases—some merchants report substantial gains when they bundle correctly.
• Migration and support burden drop because access control, content, and orders reside in the same system.

Tevello: An example of a native alternative

Tevello Courses & Communities is a Shopify-native platform designed to combine digital courses, memberships, and community features in one place. Its architecture is built around keeping customers on-site and leveraging Shopify’s checkout and flows. Key capabilities include unlimited courses, members, memberships and subscriptions, drip schedules, quizzes, certificates, and direct bundling of physical and digital products.

• For merchants evaluating alternatives, Tevello offers all the key features for courses and communities that many course sellers need inside Shopify.
• Pricing is straightforward: merchants can evaluate a simple, all-in-one price for unlimited courses to forecast costs while scaling.
• See how merchants are earning six figures after moving to a native model—these examples show the commercial impact of keeping courses and commerce together.

Concrete examples highlight the outcomes that matter to merchants:

• Crochetmilie consolidated courses and physical products on Shopify and sold over 4,000 courses, generating over $112K in digital revenue by bundling courses with physical products, while also earning substantial physical product revenue.
• fotopro used a native platform to sell 12,000+ courses and generated over €243,000 by upselling existing customers, with more than half of their sales coming from repeat purchasers.
• Charles Dowding migrated over 14,000 members and reduced support tickets by moving from a fragmented stack to a Shopify-native model.

These case studies illustrate how a single, native solution can simplify operations, improve conversion, and drive substantial revenue growth.

Tevello’s commercial fit vs. specialized apps

• If the goal is bookings only: specialized booking apps like Appointo may be the simplest and fastest route.
• If the goal is memberships only: Conjured provides mature membership features inside Shopify.
• If the goal is to combine e-commerce, course content, and community in a growth-first strategy that increases LTV and simplifies operations, a native platform like Tevello reduces fragmentation and offers predictable pricing and native checkout integration.

Start your 14-day free trial to test Tevello’s native platform and see how keeping courses and commerce together can reduce friction and increase revenue. Start your 14-day free trial

(Note: The sentence above serves as a limited, explicit call-to-action to evaluate the native alternative.)

Migration and Operational Considerations When Switching Platforms

Data mapping and member migration

• Exporting members, purchase histories, and access mappings from an external platform or another app can be time-consuming. Tevello’s migrator support and case studies (e.g., Charles Dowding) show how a planned migration to a native Shopify approach reduces support tickets and prevents login issues.
• Merchants moving from an LMS or a community platform should prioritize migrating customer access in a way that preserves entitlement and course progress where possible.

Bundling and SKU management

• Bundling physical kits with course access requires SKU logic that connects a physical product with a digital entitlement. Native platforms make bundling seamless at checkout and in fulfillment flows.
• Example: Klum House bundled sewing kits with on-demand courses and achieved a 59%+ returning customer rate and a large increase in AOV for returning customers—proof that bundling pays when the platform supports it.

Support processes and customer experience

• Consolidating community and course access into Shopify reduces the number of systems customers need to navigate and decreases support tickets, as shown by Charles Dowding’s migration.
• If a merchant keeps bookings, memberships, and courses on separate tools, invest in clear documentation, single sign-on options, and consistent communication templates to reduce confusion.

How to Choose: A Practical Checklist

Use this checklist to decide between Appointo, Conjured, Tevello, or a hybrid approach. Answer these questions:

• Does the merchant’s primary product require booking time slots, rentals, or appointments? If yes, Appointo is optimized for that need.
• Is the business model focused on recurring membership fees, perks, and gated pricing? If yes, Conjured focuses squarely on membership logic.
• Are structured courses, drip schedules, video lessons, quizzes, and certificates core to the product mix? If yes, a native course platform like Tevello often offers better long-term value.
• Does the merchant want to bundle physical products with digital access at checkout? A native Shopify course approach simplifies bundling and upselling.
• How important is minimizing customer login complexity and keeping everything in one place? Native platforms reduce friction for customers and support teams.

Conclusion

For merchants choosing between Appointment Booking App ointo and Conjured Memberships, the decision comes down to the primary business model:

• Appointment Booking App ointo is best for merchants whose revenue depends on scheduling and time-based services. It offers deep booking features, calendar integrations, POS support, and a generous free tier. Its 758 reviews and 4.9 rating point to solid merchant satisfaction for booking use cases.
• Conjured Memberships is best for merchants building membership programs with perks, gated access, and native checkout integration. Its membership primitives and integrations support recurring revenue at scale, and the app is well-suited to brands prioritizing member benefits and retention.

For merchants whose growth strategy depends on combining courses, community, and commerce—especially where bundling digital access with physical products is critical—a natively integrated platform that keeps customers “at home” in Shopify often delivers better long-term value. Tevello provides that unified alternative: it’s built to host courses, manage memberships, and connect directly to Shopify checkout, which reduces fragmentation, eases migration, and amplifies revenue opportunities. Merchants can compare pricing and start a trial via a simple, all-in-one price for unlimited courses and explore how Tevello’s feature set maps to course and community needs on the features page.

Start your 14-day free trial to unify your content and commerce today. Start your 14-day free trial

Frequently Asked Questions

What are the main differences between Appointment Booking App ointo and Conjured Memberships?

• Appointment Booking App ointo is a scheduling-first solution suited to services, rentals, and time-based sales. Conjured Memberships focuses on gated access, recurring memberships, and member perks. One is optimized for booking workflows; the other is optimized for membership lifecycle and perks management.

Which solution is better for selling courses?

• Neither app is designed primarily as a full LMS. For structured courses with drip content, quizzes, certificates, and built-in student engagement tools, a dedicated course platform that’s Shopify-native provides a more complete solution.

Can Appointment Booking App ointo and Conjured Memberships be used together?

• Technically, yes: a merchant can install both apps if they have distinct needs (e.g., bookings for in-person workshops and memberships for ongoing access). However, each added app increases the complexity of account management, support, and analytics. Evaluate whether the combined solution fragments the customer experience or creates extra operational overhead.

How does a native, all-in-one platform like Tevello compare to specialized apps?

• A native platform like Tevello consolidates courses, community, and commerce inside Shopify, which reduces fragmentation, preserves native checkout behavior, and simplifies bundling physical and digital products. Case studies show concrete revenue and operational benefits, including how one brand sold $112K+ by bundling courses with physical products and how another generated over €243,000 by upselling existing customers. For merchants who prioritize simplified operations and higher LTV, a native approach often provides better long-term value.

Additional resources:

• Read how merchants are earning six figures after consolidating their content and commerce.
• For a feature comparison and examples, review all the key features for courses and communities.
• Explore pricing and start a trial via a simple, all-in-one price for unlimited courses.

For direct merchant feedback and peer reviews, see the app store listing and read the 5-star reviews from fellow merchants.